Now showing items 1-10 of 10

  • Agricultural marketing. The role of cooperatives in the promotion of agricultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Antoniou, Evangelia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-07-20
    The following paper analyzes the contribution of agricultural cooperations in promoting agricultural products, as a marketing institution of crucial importance. To achieve that it is important to present fundamental elements ...
  • Effect of water quality in the production of agricultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsimpras, Georgios
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 2018-02-08
    Water quality describes the condition of the water, including chemical, physical, and biological characteristics, usually with respect to its suitability for any particular purpose such as drinking or swimming. Water ...
  • Android app for selling agriculture products.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Zotou, Antonia
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2019-06-25
    The application that was implemented provides services for the purchase of agricultural products. The user will have the possibility after been registered to be able to purchase a product, to search for a product or to see ...
  • The use of social media marketing in the promotion of Greek products and food.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Elsaouach, Ntaiana; Kotsis, Chrysovalantis-Konstantinos; Stylianidi, Evgenia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    In this paper we examine the role of Social Media Marketing in promoting Greek agricultural and food products. We examine the special characteristics of the Greek agricultural product, in its primary and processed form, ...
  • Electronic auction of agricultural products.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Vlastakis, Georgios; Kounelakis, Iakovos; Chatzakis, Ioannis
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2017-07-05
    In modern commerce, the trend towards an interactive e-commerce center can not leave any field that contains buying and selling products intact. The need for buyers and sellers to exchange information for better service ...
  • Agricultural products e-shop construction.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Kontzedaki, Athina; Tsaloli, Paraskevi
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2016-12-23
    The important technological evolution that has occurred and business competition in recent years that has developed, has pushed companies to search for new ways of doing business with modern methods. The growth of the ...
  • Study case of local products research.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Sotiri-Geronta, Anthoula
    Thesis advisor: Apladas, Georgios
    Publication Date: 2019-07-02
    The aim of this dissertation is the general investigation of local products in terms of ensuring their quality, highlighting the specific features of the sites where they are produced, good practices used in rural areas ...
  • Export business plan: case study of processed cretan agricultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Athinaiou, Konstantina; Kollimenou, Dafni; Michail-Mozoiou, Stefania
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 24-02-2015
    This thesis will fully develop an "Export Business Plan: Case Study of processed agricultural products" in order to present all the steps and all the necessary informationneededforbusiness.The analysis of this issue has ...
  • Modern marketing practices in the field of rural products: the case of olive oil.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kanavakis, Charilaos; Spyridakis, Petros
    Thesis advisor: Xanthos, Georgios
    Publication Date: 09-07-2015
    During the last decades, the local agricultural markets have transformed rapidly into a global food market with a dynamic character. Thus, the need for agricultural marketing has substantially increased by offering better ...
  • E-commerce in Greece, case study: Greek agri-food products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zografistou, Eirini
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-11-20
    In this essay we will study the contribution of e-commerce to the promotion of Greek Agricultural Products. The thesis consists of four chapters with the following structure: The first chapter will develop the concepts ...