Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ"
Now showing items 1-20 of 178
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ATL and BTL marketing and their efficiency research.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2018-01-09Advertising is regarded as an indirect form of persuasion, which draws the consumer’s interest and attention, focusing on providing information or on the emotional appeal to them as regards the particular characteristics ... -
Digital marketing and communications: communicating company messages through digital channels. Case studies and monitoring of results.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-06-26This study addressed the concept of digital marketing and communications through digital channels. There was a reference to case studies and results monitoring capabilities. Also, the Internet was reported that today is ... -
Digital Pr.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-04-18This thesis attempts to investigate the feasibility of Digital PR in various companies. For this purpose, a conceptual approach of PR and Digital PR is presented. Then, the concept of communication and marketing is ... -
E-marketing: promoting tourism product online.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 27-11-2013The constant and rapid advances in technology and use of Internet are bringing new opportunities in tourism promotion highlighting the necessity of using more efficient and " smarter " methods to attract tourists and ... -
Τhe importance of the logo in branding.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-05-17In today's economy, brands are constantly confronted with great competition. This creates the need to form a fully representative identity to differentiate and increases their awareness. One of the main visual elements ... -
The use of social media from Higher Education Institutions in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The use of social media can satisfy the needs of buyers and sellers. Candidate buyers are looking for additional information about products and services available through social networks. In the case of the provision of ... -
Location based marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-09-11Nowadays, the technology behind mobile devices (i.e. smartphones and tablets) evolves very rapidly, giving much more potential to them. As a result, mobile devices have entered to peoples’ everyday life and facilitate many ... -
Marketing plan for "Plastika Kritis Sa".
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 13-11-2013 -
Marketing to women: the religion factor in consumer behavior of women and the degree of influence.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-11-2011 -
Marketing and how it impacts on children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 06-11-2015With this research we will discover the world of advertising. Through this tour of child advertising should know the effects on children. Specifically, we will study how they perceive children ads, the negative implications ... -
Health services marketing. The case of Greek private hospitals.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-06-2011 -
Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ... -
Social media marketing. The exploitation of social networks and gadgets in the context of marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-25For every average person, the internet is the primary source of information. Every day, more and more people prefer it for their information. The internet has transformed information into a key marketing component with the ... -
Marketing business providing accounting services: from service quality, to customers keeping.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 05-12-2014Providing accounting services traditionally powerful and prominent branch of the Greek economy and scope of economic science and accounting. This thesis examined more specifically the branch of accounting services has got ... -
Agricultural marketing. The role of cooperatives in the promotion of agricultural products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-20The following paper analyzes the contribution of agricultural cooperations in promoting agricultural products, as a marketing institution of crucial importance. To achieve that it is important to present fundamental elements ... -
Management and marketing analysis for spa hotels in the perfecture of Lasithi.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 01-04-2011 -
Strategic marketing analysis in the internet for three leading cosmetic companies in the world.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 14-12-2011In our days, the modern enterprises and organizations are facing a continuous changing and competitive environment. In this context the strategies that the enterprises adopt and utilize should be every time adjusted to the ... -
Resolution of advertising ways and proper use of marketing on business, based on consumer behavior.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02The work presents and analyzes the ways and techniques of developing and designing an ad, linking promotional activities between marketing departments with the results of consumer behavior research, and the importance of ... -
Develop a methodology for determining of the optimal mix of promotion for a business of the Prefecture of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 13-06-2014This thesis was implemented in order to investigate and determine the optimal mix of promotion for a business of the Prefecture of Heraklion, Crete on local media, giving the possibility of and information to the company ... -
Augmentation of user experience through the use of HTML5 device APIs.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 2017-11-20Nowadays, in the field of information technology, computing and information systems are part of a rapidly evolving research field, which is called Augmented Reality. On the other hand in advertising, the promotion of ...