Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μέτρηση αποτελεσματικότητας"
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The Banner Advertising and measuring effectiveness. Research in the domestic market for the cost of online advertising in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-02-2013We can find examples of online advertising in the resulting lists of the searching engines, in the social network services (Facebook etc), in advertising banners etc..In the present dissertation we analyze the concept and ... -
Online advertisement through banner and measuring the effectiveness.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 09-09-2015This thesis examines the effectiveness of online advertising through banners, in an effort to determine whether this technique helps in promoting their products to anyone interested. The first chapter is an overview of the ...