Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "παιχνίδι εναλλακτικής πραγματικότητας"
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Alternative reality games (ARG's). The use of ARG's as a tool of viral marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 09-05-2011