Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "ταυτότητα μάρκας"
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Τhe importance of the logo in branding.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-05-17In today's economy, brands are constantly confronted with great competition. This creates the need to form a fully representative identity to differentiate and increases their awareness. One of the main visual elements ...