Πτυχιακές εργασίες / Bachelor Theses: Recent submissions

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  • The role of social network on optimization of electronic marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kypriotis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 12-05-2015
    The work developed in two parts. The first part presents the literature survey on the social networks and marketing strategies that can be implemented with the use of these. The song is composed in the 1st and 2nd chapter. ...

  • The effect of social media in public relations.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadopoulou, Chariklia; Skilla, Kalotina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-10-2015
    In this diploma thesis on “The effect of social media in public relations”, attempted an in-depth analysis of two basic terms, “social networks” and “public relations”. Also, we made a detailed description of the way that ...

  • Perspectives of alternative forms of tourism development in a tranditional mass tourism destination. The case of Rhodes.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Sakellari, Thedosia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 09-09-2015
    The aim of the thesis is to analyse the special and alternative forms of tourism that have already been developed in the island of Rhodes as well as those that could be developed according to the particular natural ...

  • Study of Drop Shipping technique in E-Commerce.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Anagnostopoulos, Nikolaos; Zevgolatis, Alexandros
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 09-09-2015
    The global economic crisis and reduction of internal consumption have given impetus to look for new customers outside the national borders of a company and to the adoption of new business solutions (Ministry of Development ...

  • Design quality system ISO 9001 in hotel service companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Κritsotakis, Emmanouil; Vassalos, Emmanouil
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 12-01-2016
    The last two years, Greek tourism seems to exceed the crisis and starting to become more competitive. The trends of international tourism demand beyond sensitivity to prices, with the price offered services, search of new ...

  • The marketing of Greek rural traditional products: The case of the bee and its products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christakis, Emmanouil
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 15-09-2015
    The apiculture is a potential for rural industry with significant contribution to rural economy. The recognition of multilevel contribution has led to the need for further development and promotion of apiculture products ...

  • Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kalloniatou, Rafailia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 08-09-2015
    The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ...

  • E-Marketing strategy. Case Study: e-Marketing Conference for business 2013.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulaki, Despoina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 07-09-2015
    The topic of the thesis report in the e-marketing strategy and how new technologies are applied to give advertising, promotion and create a brand. The case study will analyze the first Greek conference marketing and branding ...

  • Sales promotional techniques and consumer behavior: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tzenaki, Evdoxia
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 08-09-2015
    This thesis presents theoretical promotion techniques as well as the current theories governing the purchasing behavior of consumers, trying to show how the promotion techniques influence the purchasing behavior of consumers ...

  • Investigation of consumer behavior in an economic downturn : The case of Greek economy.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Spounou, Maria-Eleni; Tripolitsiotis, Panagiotis
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 15-09-2015
    In the present work we will seek to describe with clarity how behaves the consumer in periods of crisis. Central pylon of our study will be the appointment of behavior of consumer in Greece. In Greece of memoranda and ...

  • Religious tourism as a driver for local development. Case Study: Meteora - Kalambaka.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alexiou, Fotis; Kamenakis, Grigoris
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 09-09-2015
    Tourism is one of the main leisure activities of people, and in recent decades appears as a multifaceted phenomenon with social, economic, environmental, and further dimensions. Especially for Greece amid the current crisis, ...

  • Promoting new agricultural products produced in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Botsoglou, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 16-11-2015
    The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ...

  • Smart TVs and the development of application for them.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bismpiki, Marianna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 10-12-2015
    There have been notable and important steps as far as the evolution of television is conserved. It has become more sophisticated, easier and “smarter” by the new technological data. The adoption of this new technology on ...

  • Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kodaxakis, Evaggelos; Bolbasis, Vasilis; Tsianos, Marios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ...

  • The development, use and business strategy planning of the Social Media Monitoring technique.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gerakaris, Georgios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 04-11-2015
    Social networks are important means for communication, engaging millions of users around the globe. For enterprises in particular, being present and aware of what is discussed on these communication channels about their ...

  • Customer satisfaction and methods to increase the customer base: The case of pharmacies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papaioannou, Athanasios; Papageorgiou, Adamantios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 23-09-2015
    Consumers experience the the influence of a number of characteristics and factors when they visit pharmacies in order to buy pharmaceutical products. The analysis and determination of these characteristics leads to the ...

  • Study for the online promotion and sale of agricultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aslan, Sonia; Charina, Stella
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 04-11-2015
    The assignment is completed in three lessons. The first represents an introductory lesson, the second is referred to the types and components of the e-commerce and to the existed situation in Greece, while the third lesson ...

  • The features of theme builders for the popular content management system wordrpess. Comparison of possibilities and their exemplary application of use in developing a completed website.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Eleftheriadis, Avraam; Tsikritzi, Maria
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 07-09-2015
    Many of the websites have been made are based on Content Management Systems (CMS) that allow the user to manage easily web content such as text, images, tables etc. Content Management Systems can be divided into two main ...

  • Development interactive HTML5 advertising platform through GOOGLE WEB DESIGNER.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Demeti, Styliani
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 16-10-2015
    To Google Web Designer (GWD), it is a remarkable tool for specialized programming in HTML5 recently moved and on Linux. It incorporates a range of tools for adjusting text (text), 3D objects, animation (animations), creating ...

  • Evaluation study of social networks and internet marketing in business.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gryfaki, Andriana
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 15-12-2015
    The purpose of this thesis is to report to the readers what Social Media and Internet Marketing are and how they can be used by costumers and particularly by businesses. To do this the thesis is divided into two parts. In ...