Πτυχιακές εργασίες / Bachelor Theses: Recent submissions
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The use of promotion apps in mobile marketing. Promotion application for IKEA.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The subject of this thesis is to build a mobile promotion application for a known furniture company (IKEA). The internet development has lead companies to want to constantly invent new ways of promotion and advertising ... -
The Greek coasting and its importance for tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015In this dissertation I will refer the importance of the Greek coastal tourism, as it is defined by the title ("The Greek domestic market and the Importance of Tourism"). In the first chapter, I present the characteristics ... -
Marketing and how it impacts on children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 06-11-2015With this research we will discover the world of advertising. Through this tour of child advertising should know the effects on children. Specifically, we will study how they perceive children ads, the negative implications ... -
The contribution of the hotel units in tourism destination’s branding. The case of Limassol.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 29-10-2015This project explores the specific role that the hotel units could play at the creation of a strong brand name of destination (branding), by choosing as a study area the city of Limassol in Cyprus. It is suggested that the ... -
The development of e-marketing in greece through the public relations and media social networking.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-12-2015Object of study of this thesis is the analysis of three concepts: e-marketing, public relations and social media. In the next three chapters that follow will detail study these concepts and that is involved in each and ... -
Tourism development through major foreign investments. Case study "ITANOS GAIA"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-10-2015The aim of this thesis is to perform a review in the model of exogenous tourism development, focusing as a case study in the big tourist investment "Itanos Gaia," at the Cavo Sidero region of Sitia. To achieve this aim, a ... -
Gastronomy as an element of competitiveness of Greek hotels. Case study: "Greek Breakfast".
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-02-2016The gastronomy in previous decades had seen as an element that can attract tourists, but now a days it has become perceived as the peak tourist experience. It can "pull" and create "loyal" visitors, so the gastronomy has ... -
Interactive advertising creation and the study of the effect of the psychology of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-10-2015The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ... -
Ways and methods to promote electronic cigarrete in Greece on a crisis period.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The subject treated in the forthcoming dissertation is: Finding ways and methods to develop a new product in the Greek market, as the electronic cigarette in times of crisis. To achieve our purpose we will research and ... -
Modern methods of promoting products and services online.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The internet along with the advertising companies have invaded our lives. Although it is considered that the internet is new, actually started about forty years ago. The ever increasing use of the internet more and more ... -
Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ... -
City branding, citizens’ participation in the identity formation of the city. The case of Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014This paper deals with the issue of city branding and the actions that take place In order to achieve this. The first chapter presents introductory information on the subject dealing with the real work and the importance ... -
Study of online advertising methods for Universities and develop promotional animation, using adobe flash for the Department of Commerce & Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-07-2013In this diploma thesis, we study the online advertising methods for universities and we develop promotional animation, using adope flash for the Department of Commerce & Marketing TEI of Crete. Over the last few years there ... -
Web applications made by real-time 3D graphics and their utilization in an ultimate marketing campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014This thesis has been developed following systematic processing of sources related to specific literature relevant to e-commerce, applications of two-dimensional and three-dimensional graphics and the analysis of some already ... -
The Potential of Social Media Marketing as a new dynamic way of promoting products and services online. Study opportunities, practices and applications in on-line campaigns in Greece and abroad. Implement selected practices as part of an advertising campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 17-05-2013Social Media Marketing is a new type of marketing, which is addressed mainly to younger consumers. It combines a variety of different trends of marketing that come from the expansion – development of Internet and Social ... -
Modern tools of advertising. The concept of Flash Mobs and the influence they have on the Greek audience-population.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014The large number of advertisements that bombard nowadays consumers in their everyday life, helping businesses to further promote their products / services in the market so as to achieve a fair percentage of sales in order ... -
The use of authorized pesticides and inecticides in mass production of vegetables in the greenhouses. The case of Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-07-2013Agriculture has always been one of the leading sectors of Greek economy. Rural products especially vegetable, constitute a large part of the agricultural economy. In Greece, vegetable production is evitable due to a)favorable ... -
Financial Crisis and Marketing: A Death Rattle or a Case for Rejuvenation?
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-07-2013The aim of this dissertation is to analyses and reveals the analytical and methodological presumptions and ramifications of the current financial crisis to the theoretical and analytical apparatus of marketing. After an ... -
The role and importance of employee training in the hotel units of Cyprus.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014The hotel sector operates in a rapidly evolving environment and is asked to meet the increasing needs and demands of its customers. The capacity of the hotel units to function smoothly, efficiently and above all profitably, ... -
The tour operators role in the formulation of quality policy in the hotel industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-07-2013Tour operators play a rather important role in the tourism industry. They have sizable influence on its development. Hotel accommodations are an integral part of the tourism industry, and their way of structure and function ...