Πτυχιακές εργασίες / Bachelor Theses: Recent submissions
Now showing items 2301-2320 of 9026
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The promotion strategy of cinema movies: Tools and tactics of the global cinema industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The goal of this present work and research that was completed was to demonstrate and explain every means of promotion that are being used for advertising a movie production. Inside the chapter of bibliography, at first ... -
Sustainable development, investment and marketing in hotel businesses. Case study: Ledra Marriott, (Marriott International) and Novotel, (Accor Group).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-02-2012It has been widely noted, especially during the last decade, that considerable efforts are being made by many hotels to enhance their marketing strategies that are used, by adopting friendly – environmental policies. As ... -
Corporate social responsibility: From business ethics to social symbolism case study of Wind.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 27-03-2012Τhe purpose of this dissertation is the conceptual and critical exploration of the notion of Corporate Social Responsibility (abbreviated CSR), as it’s considered a fundamental notion of contemporary marketing. According ... -
Quality, hygiene and food safety. How the consumer perceives the quality and risk.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 14-03-2012Food quality has become an important issue in recent years. The various food crises such as mad cow disease, dioxin crises in milk and poultry and other case seem to affect consumer confidence in the food industry. The ... -
Promotion of websites using techniques of internet marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The aim of this dissertation thesis is to define specific internet marketing techniques and how they can be applied into a website in order to help and facilitate each firm’s promotion to the internet. The desired purpose ... -
The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ... -
Wed sites promotion: Search engine optimization, promotional programs and results evaluation.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-02-2012From the mid of 1990's, the websites owners realized the power of a search engine in the web. Millions of users are exploiting search engines to find requested information via Internet. As a result, website owners began ... -
Green hotels and sustainable tourism development at the prefectures of Ileia and Heraklion
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-02-2012The purpose of this thesis is to investigate the extent to which Greek hotels are familiar with the concept of sustainable tourism development, as the environmental practices they apply. In the theoretical part of the ... -
Business plan development on new technologies: The application capabilities and exploitation of interactive digital television as a medium of advertising.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-03-2012The main objective of this dissertation is to develop a business plan of new technologies based on interactive digital television (iDTV) and IPTV. More specifically, the first stage includes an investigation, regarding the ... -
The search tool in social media and its use on advertising and marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-10-2012The aim of this thesis is to host and analyze the presence of the search function on Social Media and its use in advertising and Marketing. In order to conduct a proper and representative analysis, the work is divided into ... -
A comparative analysis of the application and implementation of event tourism management in two hotel in Limassol nd Nafplio.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 27-03-2012This paper addressed the issue of event tourism management in relation to tourism businesses of Nafplio and Cyprus. The work was completed in four chapters. More specifically, the first chapter focused on the events he ... -
The green marketing in the greek clothing industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-02-2012In recent years there has been a significant increase in the environment. More and more consumers have turned in greener products, leading the companies to focus more on the “greening” their products and activities. The ... -
Τhe role of corporate sponsorship in the biggest sporting event, the Olympics, from ancient times until today. Case study of the Olympic Games in Atlanta 1996.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-06-2012The sponsorship was one of the most important functions of the Athenian democracy, in which a wealthy citizen paid to prepare the chorus, for his participation in various religious events, and in dramatic performances or ... -
Kea (Tzia), the island of weekend. Investigation of development perspectives for alternative tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012Kea (Tzia) is an island and belongs to Cyclades group and refrains from Attica just 19 miles. Because of near distance from Attica, Kea became soon a popular destination for the Attica’s residents at weekends, so the island ... -
Study of adding impressive multimedia material on web pages for promotional purposes. The case of a 3D aquarium banner on fishing web page.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 20-06-2012In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of2-D animations ... -
Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ... -
Quality control and quality assurance systems in the primary sector.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-02-2012This thesis addressed the issue of quality control and quality assurance systems in the primary sector and is presented in six chapters. More specifically, in the first chapter, the conceptual features of quality are given, ... -
The history and future of television advertising.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012Advertisement is one of the most important factors regarding the development of the market nowadays. There is a great variety of means through which advertisements may be presented. In the framework of this study, the most ... -
The use of quality assurance systems from Cretan Hotels.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-03-2012This research covered the use of quality assurance systems that were implemented from the Cretan hotel sector and is divided in six chapters. Chapter one introduced the research that was carried out, while chapter two ... -
The natural cosmetics market in Greece. The swot analysis of Korres company.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012Nowadays, consumers tend to prefer a healthier lifestyle not only for themselves but for their families too. For this reason, they invest in products that are environmentally friendly, making sure that there are no chemical ...