Πτυχιακές εργασίες / Bachelor Theses: Recent submissions

Now showing items 2321-2340 of 9026

  • Door to door B2C sales. Techniques, disadvantages and advantages. Real life case study of the Greek market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Giannaki, Charikleia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 22-10-2012
    The thesis involves techniques, disadvantages and advantages of B2C sales with the method of Door 2 Door. The survey aims at initially given in detail all the techniques for successful sales face to face marketing and list ...

  • Corporate social responsibility: Business ethics or a mean of purifications?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zafeiri, Maria
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 27-03-2012
    Corporate social responsibility refers to enterprises’ initiatives to integrate social and environmental concerns regarding their operations and contacts with company’s stakeholders. Corporate social responsibility does ...

  • The local cuisine as an element of tourism destination marketing. The case of Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vavylousaki, Konstantina
    Thesis advisor: Trixas, Nikolaos
    Publication Date: 28-02-2012
    Local cuisine is part of the special identity and culture of a society, and therefore is increasingly used in the diversification and promotion of tourism destinations. As more people travel in order to seek new food ...

  • General rules costing advertisements (banners in flash) in relation to their size and their position on web pages, animation and effects with animation in flash.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimidis, Stavros
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 28-01-2013
    This work is required to analyze the promotional communication as the Internet evolves and more specifically the use of multimedia (flash banners) in online advertising and costing their companies active sites on the ...

  • Customer satisfaction in recreational areas. Case study for the satisfaction of subscribers in gym.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papanikou, Genovefa-Despoina
    Thesis advisor: Katsagkolis, Athanasios
    Publication Date: 08-03-2012

  • Study of the technique of affiliate marketing, the present and the future of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Oikonomopoulou, Christina; Fampiola, Nikola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    It is a fact that in recent years, rapid developments in telecommunications and information technology led to the development of networks and especially the prevalence of the Internet. Commercial use of the internet has ...

  • Application systems ISO and HACCP quality hotel units in Le Meridien and Four Seasons.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christou, Andreas
    Thesis advisor: Tsimitakis, Emmanouil
    Publication Date: 22-05-2012
    The present study addressed the question of implementation of quality systems to ISO and HACCP hotels. In particular the Le Meridien and Four Seasons. The work was completed in six chapters. More specifically, the first ...

  • Marketing strategies and emplementetion in casino (online and regular).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alivizatou, Gesthimani; Kileris, Dimitris
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 07-06-2012
    The issue addressed in this paper refers to marketing strategies and their implementation in casinos. Initially, it is made a substantial effort,towards the reader, in order to understand the basic concepts around marketing ...

  • Υγειονομική υπηρεσία της Κύπρου και τρόποι βελτίωσης των παρεχόμενων υπηρεσιών.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kosta, Konstantina
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 07-06-2012

  • Website visitor behavior for the design with the use of eye-tracking technology and the use of the results in E-marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kakepaki, Efrosυni
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 22-05-2012
    Web wins every day more users. Websites are developed for several reasons and this is the basic element for e-makreting. Many of the tasks that formely deprived us have been replaced by applications via the Internet. ...

  • Study about using flash games for advertising purposes.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karabela, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    Advertising on the Internet is an industry with tremendous growth. More and more companies are increasing the percentage of money allocated for advertising of products or services on the internet. The reasons are obvious. ...

  • Effective leadership as a means of influence employee performance. The example of Johnson and Johnson in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Skourti, Maria
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 21-10-2012
    Through the pass of the years, a lot of definitions concerning leadership have been given. Many different leadership styles have been raised and have concerned most of the leaders, as they affected by many factors such as ...

  • The optical objects of a web page and their importance to improving the user experience.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Paulaki, Christina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 27-03-2012
    The visual design is known in the printing industry since the 18th century. Over the years, evolved and today arrived in the visual design of websites. Its purpose is to attract the user through the basic five senses, ...

  • Attitude of young people aged 18-24 towards advertising media and advertising. TV or Internet?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsilivigkou, Evangelia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 20-06-2012
    This research aims to investigate whether the ads influence consumer behavior of young people, aged 18-24, and from what ads (television or Internet) affected young people more. The methodology of work will be based on ...

  • The influence of advertising in psychology of young consumers aged 18-24.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsiki, Sophia
    Thesis advisor: Pitarokoili, Stella
    Publication Date: 14-03-2012
    The present research concerns the role of media and the type of advertising in psychology of youth consumers from 18-24 years. Concretely, the research negotiate the influence that the media and advertising exercise on ...

  • Potentials of specialized / thematic social network services for the approach of niche markets.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Louizidis, Antonios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 08-03-2012

  • Supply chain management of fresh fruit and frozen products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Raptidis, Konstantinos
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    The purpose of this study is to evaluate the functioning of the supply chain for fresh vegetables. Specifically, an analysis as to agricultural products and features to be fitted to allow their consumption. Furthermore, ...

  • The impact of tourism development in the city of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadakis, Alexandros
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 16-02-2016
    The tourism constitutes one of the most important economic factors of Heraklion's city and in general the island of Crete.The tourist development helps a region to its further growth. For the implementation of best solution ...

  • Tourism and enviroment: Management and promotion of natura 2000 sites in the municipality of Ierapetra Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zygaki, Emilia
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 10-07-2014
    This thesis is a study of the impacts on natural environment from the human activity and the tourist development. The implementation of policies for sustainable tourism development leads to the management of all resources ...

  • Meaning, importance and application of internal marketing in one hotel enterprise. Case study at the business hotels of region Lasithiou.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papathanasiou, Konstantinos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    The internal marketing refers to the internal environment of any business consisting of human resources, the managers understanding the importance of the internal marketing, they research, design and create the appropriate ...