Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "συμπεριφορά καταναλωτή"

Now showing items 21-22 of 22

  • Attitudes and opinions of consumers towards the marketing of organic products in Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Kouramas, Xristos; Marakomichelakis, Georgios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2020-10-16
    The purpose of this study is to comment the purchasing behavior and attitude of consumers towards organic products through the existing difficulties created by today's market forms and trends. The existing conditions ...

  • Comparative study for the attitude of consumers towards online advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zagorianou, Maria; Kapoti, Dionysia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-06-15
    The purpose of this paper is to examine the impact of online advertising on consumer behavior. In a reality that the Internet has infiltrated every area of human life enormously, marketing could not be left untouched. The ...