Browsing EΛ.ΜΕ.ΠΑ. / HMU by Author "Μερκάι, Τζοάννα"
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Methods of advertisement and use of marketing actions in web sites of mass media.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Merkai, Tzoanna
Thesis advisor: Mastorakis, Georgios
Publication Date: 2020-03-13The purpose of this paper is to present the ways and methods through which online advertising can be achieved. After giving a brief introduction, the concept of advertising, and the historical evolution of advertising, ...
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