Browsing EΛ.ΜΕ.ΠΑ. / HMU by Author "Σαρρή, Κλητεμνίστρα"
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The impact of influencer marketing on sales.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Sarri, Klitemnistra
Thesis advisor: Kapantaidakis, Ioannis
Publication Date: 2023-06-05Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ...
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