Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "ατμόσφαιρα καταστήματος"
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The power of psychology to consumers.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-10-25This bachelor thesis explores in depth the power of psychology in shaping consumer behavior and its influence on marketing techniques. A comprehensive literature review was conducted to examine the complex relationship ...