Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "electronic marketing"

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  • E-marketing practices from hospitality sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Leanka, Simion; Stamatakis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-03-24
    Travelers have changed their habits significantly today, searching for destinations, booking tickets online without having personal contact with business representatives. E-marketing practices have evolved significantly ...

  • E-tourism and travel agencies: new trends and applications.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koutsimpela, Kalliopi
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 2020-03-24
    The new digital revolution, IT and communications technologies have affected all the economic sectors, but also the everyday life of people. The tourism industry, a branch that by its very nature is one of the most complex ...