Now showing items 1-20 of 20

  • Digital marketing and tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kampouris, Ioannis; Chrysochoos, Iason
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-07-25
    This particular work has as its object of study Digital Marketing in relation to Tourism. It contains two sectors. The first of them, the theoretical part deals with the concepts of Marketing, Digital Marketing, the Internet ...
  • The addiction of young people in Athens age 18-26 in the media of social networking and the relationship with the feelings of loneliness and social alienation. Prevention and treatment from social work.

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Ledaki, Georgia; Tsagkaraki, Maria
    Thesis advisor: Koutra, Kleio
    Publication Date: 2021-08-31
    The aim of this thesis is to refer to social media and give prominence to the consequences of their use in young people. Through the research conducted on people 18-26 living in Athens, a correlation is sought, either ...
  • Cybersecurity solutions in large enterprises.

    H.M.U., MSc in MBA for Engineers
    Authors: Nikolaidis, Vasileios
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 2022-07-29
    The topic of the present thesis is the analysis of the contemporary structure of cybersecurity in businesses and it consists of three chapters. The first chapter is about internet where through retrospection in the past, ...
  • Remote control & management of autonomous energy systems.

    Η.Μ.U, School of Engineering (ScENG), Electronic Engineering Dept.
    Authors: Kapasakis, Emmanouel
    Thesis advisor: Konstantaras, Antonios
    Publication Date: 2023-09-22
    The internet nowadays has entered our lives for good. Almost all of us have ability to access the internet via mobile phones, tablets, etc. inside. A another technology that currently finds a wide field of applications ...
  • Addiction and social media. How is the social life of the students of the Department of Social Work of the University of West Attica affected by the use of social media?

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Gravvani, Andriana; Karra, Eva; Paidoulia, Niki
    Thesis advisor: Dialynaki, Eleni
    Publication Date: 2020-12-23
    The present thesis is entitled "Addiction and social media. How is the social life of the students of the Department of Social Work of the University of West Attica affected by the use of social media? ". It aims to refer ...
  • Online buying behavior: the case of consumers in Heraklion in 2018

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Averkiou, Adamantini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-26
    The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ...
  • Online CSR communicatin in the Cretan hotel industry.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Papadimitrakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-06
    The subject of this Diploma Thesis is the online communication of the Corporate Responsibility of the hotel companies of Crete. The hotel units realize that it is important to promote their Corporate Social Responsibility ...
  • The investigation of Internet usage amongst students of the Hellenic Mediterranean University.

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Kakouris, Fotis; Tsimpouris, Savvas
    Thesis advisor: Pelekidou, Lina
    Publication Date: 2021-07-14
    Introduction: The internet is a revolutionary tool that has, in a very short time, managed to become one of the most widespread means of communication, information and entertainment of the modern era. Although the benefits ...
  • Tv advertisement and the effects of the transition to the internet.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntretsa, Kristian
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    The use of the internet is widespread nowadays both on the part of consumers and on the part of businesses. Social Media as part of the internet is, today, a powerful tool for advertising products and services. Companies ...
  • E-tourism and travel agencies: new trends and applications.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koutsimpela, Kalliopi
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 2020-03-24
    The new digital revolution, IT and communications technologies have affected all the economic sectors, but also the everyday life of people. The tourism industry, a branch that by its very nature is one of the most complex ...
  • Methods of advertisement and use of marketing actions in web sites of mass media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Merkai, Tzoanna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-03-13
    The purpose of this paper is to present the ways and methods through which online advertising can be achieved. After giving a brief introduction, the concept of advertising, and the historical evolution of advertising, ...
  • Methods of displaying and using innovative advertisements on online store websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Manidaki, Emmanouela; Chatziilia, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-03-27
    The subject of this thesis is the innovative methods of advertising on e-commerce websites. Advertising delivered over the Internet—“Internet advertising”—has become an important source of revenue for Internet-based ...
  • Methods of advertising and use of marketing by online Greek electronics stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Marinakis, Petros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-11
    The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...
  • Methods of advertising and use of advertising on websites of Greek online stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simitzis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-03-16
    In the present work, reference is made to what advertising is, in its historical development, in what advertising is in Greece, in the methods used by various companies and in their techniques, while at the same time its ...
  • New communication media challenges and impact on digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Vazla, Despoina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-26
    This paper is about the internet as a modern mean of communication. Initially, the communication is analyzed in depth and the traditional ones are compared to the modern forms as the companies take advantage of the network ...
  • The role of the internet in the provision of tourist services: Study of the impact of airbnb on the regional unit of Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Nanos, Dimitrios; Pollaki, Ioanna
    Thesis advisor: Vasileiadis, Georgios
    Publication Date: 2021-06-23
    The facilities and advantages that the Internet offers to society, has made it an indispensable tool in the organization and processing of various transactions and processes. In addition, the Internet offers consumers and ...
  • Modern e-booking platforms and their contribution to the evolution of the tourism industry.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kolokotroni, Evangelia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    This dissertation entitled ΄΄Modern online booking platforms and their contribution to the evolution of the tourism industry΄΄ examines the most basic and well-known online booking platforms, in terms of their operation ...
  • Single production according to music industry standards for streaming and online sharing.

    Η.Μ.U, School of Music and Optoacoustic Technologies (SMOT), Music Technology and Acoustics Dept.
    Authors: Kolomvakis, Nikolaos
    Thesis advisor: Kechrakos, Konstantinos
    Publication Date: 2020-10-27
    The aim of this project is the production of a Single according to the modern standards of the music industry. The practical part is a detailed description of the process of producing a Single and focusing on the aspect ...
  • New brand promotion channels and new advertising channels: tik-tok, messenger, igtv etc.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kalligiannaki, Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-10
    This project is about the new channels that have been created for the development of brands. The first chapter consists of bibliographic a review of the history of projection channels, an analysis of the new projection ...
  • Use and abuse of the Internet,by students in the prefecture of Heraklion in the midst of a pandemic Covid-19.

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Voulgaraki, Evgenia; Nikolakopoulou, Georgia-Eirini
    Thesis advisor: Markakis, Georgios
    Publication Date: 2021-11-08
    This study aims to draw conclusions on the online habits of students. Moreover, an estimation of the degree of technology addiction is made along with an investigation on the link between internet use and abuse and the ...