Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "strategy"
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Management and administration in health services.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-03-13The present thesis addresses the issue of "Management and Administration in Health Services", examining through the case study their implementation at the General University Hospital of Patras "All Holy Theotokos the ... -
Outbound tourism needs diagnosis and strategy proposals for travel agents in Crete.
H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
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Publication Date: 2022-05-18In post-covid era, with the war in Ukraine raising the prices and the “pie” of outbound tourism market shrinking, travel agencies in Crete have to intervene dynamically, creating new, diversified and innovative proposals ... -
Dimensions of SMEs entrepreneurship in Heraklion of Crete.
H.M.U., MSc in MBA for Engineers
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Publication Date: 2020-05-12This thesis was designed to explore the dimensions of SMEs through a case study on the business readiness of Heraklion Crete businesses. The first part of the thesis presents the theoretical background for entrepreneurship, ... -
Methods of promotion and use of innovative advertising actions on internet websites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-09-27In our rapidly developing world, advertising is a primary source of information, awareness, and consumer influence for a product of service. For decades now, through advertising, and more specifically through innovative ... -
The networks and the partnership formations as ways of creating a competitive advantage for small and independent cheese-dairy products enterprises.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-05-07The purpose of this thesis, as evidenced by its title, is the study of small and independent cheese and dairy enterprise and whether the networking and clusters could create a competitive advantage to them, against big ... -
Strategic logistics decisions in the supermarkets sector.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-12-13In the supermarket sector, inventory management is a valuable tool for the day-to-day operation of stores in terms of cost and consumer service. Intense competition, market globalisation and the digital economy are just ... -
Smart specialization strategies. Case study: The region of Crete.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-03-31The purpose of this thesis is to study and understand "Smart Specialization Strategies (RIS3)". In this context, attention will be given to RIS3 at t the Greek and European levels. The region of Crete has been selected as ... -
Internal control systems and use of the balanced scorecard tool.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-08-31Balanced Scorecard method is often applied to the internal control of companies and organizations. This tool comprises four categories of measures. Financial measures, customer related measures, internal business process ...