Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "καινοτομία"

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  • Factors influencing hotel innovation.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Ouranou, Ermioni
    Thesis advisor: Katharakis, Michail
    Publication Date: 2021-06-28
    Innovation is used in the hotel industry to ensure a competitive advantage in business. The research question of the work is the parameters that contribute to the adoption of innovation, and the main areas of application. The ...

  • Challenges and prospects of utilizing open data for sustainable development and innovation.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tziavas, Periklis
    Thesis advisor: Vassakis, Konstantinos
    Publication Date: 2024-02-26
    The rapid technological developments of recent years have highlighted data as one of the most important resources of the economy, in all its sectors, private and public. In the path of the data value chain, innovation, ...

  • Tactics and methods used by small and medium-sized enterprises in the prefecture of Rethymno in attracting buyers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Kerentzi, Maria
    Thesis advisor: Gavrilakis, Nektarios; Galyfianakis, Georgios
    Publication Date: 2020-03-03
    The aim of this study is to present the market position of small and medium-sized enterprises, their importance in the economy and to analyze the ways and methods, by which the corporates of this category can become more ...