Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "μάρκετινγκ"

Now showing items 21-30 of 30

  • Attitudes and opinions of consumers towards the marketing of organic products in Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Kouramas, Xristos; Marakomichelakis, Georgios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2020-10-16
    The purpose of this study is to comment the purchasing behavior and attitude of consumers towards organic products through the existing difficulties created by today's market forms and trends. The existing conditions ...

  • Designing applications for e-booking systems.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Brinza, Veatseslav
    Thesis advisor: Vasileiadis, Giorgos
    Publication Date: 2022-05-12
    Modern information technology as well as computer science is one of the fastest growing sciences in the world and is one of the most important factors in shaping the online products and services offered in today's age. Over ...

  • E-sports, their rise and the chances that are given in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Syliris, Nikolaos; Tsalimoglou, Dimitris
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ...

  • Social media as a marketing tool for 5* hotels in the regional units of Chania and Rethymno.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Skoulakis, Konstantinos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-09-06
    The internet and social media are used daily by millions of people for personal and business purposes. Companies in modern societies are advertised, evaluated, communicated through social media. Businesses that are ...

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...

  • Consumer grouping techniques in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kouki, Maria
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2020-11-23
    This project work addresses the topic of clustering in marketing, introduces first of all, marketing as a definition, shows all the critical approaches which lead marketing to be of a crucial importance into the world of ...

  • Digital marketing and its uses in the daily life of local businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi-Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    In this day and age, every business has different needs and requirements. Every business aims at specific ways of promotion keeping in mind many factors such as the nature of the business, the goals it wants to achieve, ...

  • Social media marketing and its influence on small and medium enterprises.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Pantelidaki, Ioanna; Tavernaraki, Evangelia
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2022-04-07
    The modern time is a situation of obstacles and opportunities for businesses in general. In particular, small and medium-sized enterprises are facing unprecedented changes in technology, as they are required to keep up ...

  • Cruise tourism. The case study of Herakleio, trends and developments in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Diakogeorgiou, Ippokratis
    Thesis advisor: Triantafyllou, Georgios
    Publication Date: 2020-09-24
    During recent years, a significant increase has been noted in cruise ship and – by extension – cruise tourist arrivals, which means that a gradually increasing number of tourists are visiting Greece. The purpose of this ...

  • Mapping and assessment of the upscale hotels on the island of Crete.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Papadomichelakis, Ilias
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-10
    The subject of this thesis is to record and analyze the upscale hotels in Crete with a presence on Trip Advisor. It begins by reviewing the birth and development of tourism on the island and also refers to and presents ...