Browsing EΛ.ΜΕ.ΠΑ. / HMU by Advisor "Kourgiantakis, Markos"

Now showing items 1-20 of 36

  • Adoption of technologies and practices from greek e-shops.

    H.M.U., MSc in MBA for Engineers
    Authors: Tzagaki, Eleni
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-11-19
    This thesis studies the level of adoption of factors and practices that are developed and used by Greek e-commerce websites. The study was conducted in order to evaluate factors that affect User's experience during the ...

  • E-marketing practices from hospitality sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Leanka, Simion; Stamatakis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-03-24
    Travelers have changed their habits significantly today, searching for destinations, booking tickets online without having personal contact with business representatives. E-marketing practices have evolved significantly ...

  • Aquarium visitors' satisfaction: a case study in Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Kallergis, Emmanouil
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-07-02
    CretAquarium is one of the most popular public aquariums in the Greece. Nevertheless, for its proper functioning it seriously relies on the receipts it receives from its daily visitors. The visitor satisfaction rate plays ...

  • Bureaucracy in Local Government Organizations: the opinion of employees and citizens.

    H.M.U., MSc in MBA for Engineers
    Authors: Kanakousakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-12
    This thesis was designed to investigate the view of citizens and employees of the Municipality of Heraklion regarding the bureaucracy in municipal services. The first part presents the theoretical background of bureaucracy ...

  • Online buying behaviour : the case of consumers in Rhodes.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kanaki, Alexia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-10-02
    The aim of this thesis is to investigate consumer behavior’s and preferences online in Rhodes, Greece. The first section of the thesis concludes the theoretical background of online consumerism, while the second section ...

  • Dimensions of SMEs entrepreneurship in Heraklion of Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Vrysanakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-12
    This thesis was designed to explore the dimensions of SMEs through a case study on the business readiness of Heraklion Crete businesses. The first part of the thesis presents the theoretical background for entrepreneurship, ...

  • Consumers’ perception for the social corporate responsibility in the telecommunication sector.

    H.M.U., MSc in MBA for Engineers
    Authors: Maroudis, Eleftherios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-01-14
    Corporate Social Responsibility can be considered as a mechanism used at the corporate level to strengthen business relationships with stakeholders - consumers. Its importance for companies is largely linked to their image ...

  • The online buying behaviour of consumers in Messara.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Giachnaki, Chrysi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-02-03
    E-commerce began to develop in the 1970s, when the first attempts to sell products began. Nowadays, it has evolved to such an extent that there is the possibility of buying any product or service, without getting out of ...

  • Online buying behavior: the case of consumers in Heraklion in 2018

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Averkiou, Adamantini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-26
    The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ...

  • Online consumer shopping behavior in Heraklion.

    H.M.U., MSc in MBA for Engineers
    Authors: Viskadourakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-03-29
    Internet use is now a daily occurrence. Online shopping has led to rapid changes in the development and growth of e-commerce. Due to the COVID-19 pandemic, many stores were closed and there were travel restrictions too. ...

  • Online CSR communicatin in the Cretan hotel industry.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Papadimitrakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-06
    The subject of this Diploma Thesis is the online communication of the Corporate Responsibility of the hotel companies of Crete. The hotel units realize that it is important to promote their Corporate Social Responsibility ...

  • The attitude of cultural visitors towards virtual / augmented reality applications.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kosmidou, Paresa-Soula; Tsiolias, Christos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-10-08
    The discovery and the evolution of computers, constituted one of the most important factors, that changed the flow of history, by allowing on one hand the representation of information in digital form and on the other ...

  • Cultural visitors’ perspectives towards augmented reality applications.

    H.M.U., MSc in MBA for Engineers
    Authors: Kampitaki, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-04-03
    Cultural organizations worldwide are taking advantage of the opportunities offered by Augmented Reality by integrating in their activities applications that enhance cultural visitors’ experience, enrich their knowledge and ...

  • The growth and prospects of the cruise in Heraklion: The views of the stakeholders.

    H.M.U., MSc in MBA for Engineers
    Authors: Tsiplostefanakis, Emmanouil
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-19
    The "passing" Cruise (Transit) in the Mediterranean, and specifically in the Greek destinations-ports has increased in the last decade with Greece occupying an important position in the cruise market in the eastern ...

  • The Revenue Management practices in five (5) star hotels of Eastern region of Crete, Lasithi County.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Domatzi, Despoina
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2023-04-25
    Revenue management has become part of mainstream business theory and practice over the last fifteen to twenty years, it is a set of revenue maximization strategies and tactics meant to improve the profitability of certain ...

  • Tourism satisfaction on Crete island in 2021.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Moschou, Chrysafina-Panormita
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-24
    The analysis of tourism satisfaction on the island of Crete in 2021 is necessary for the local tourism institutions as well as for those who involved in tourism, so that they can take advantage of the opportunities presented ...

  • Heraklion consumers intention for online grocery shopping.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koraka, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-07-23
    The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ...

  • Heraklion consumers intention for online grocery shopping.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koraka, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-06-28
    The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ...

  • Consumers attitude towards edible organic agricultural products.

    H.M.U., MSc in MBA for Engineers
    Authors: Metaxas, Charis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-07-20
    In the context of development of organic farming in the countries of European Union, on 25th of March of the present year, the European Commission the new action plan presented. The main goal is to enforce the production ...

  • Consumer attitudes towards commercial augmented/virtual reality applications.

    H.M.U., MSc in MBA for Engineers
    Authors: Oikonomou, Anastasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-21
    Digital Information and Communication Technologies (ICT) have, in recent years, led to an increase in the effectiveness of marketing research. Digital marketing has recently been defined as a technology-backed adaptive ...