Browsing EΛ.ΜΕ.ΠΑ. / HMU by Advisor "Trichas, Nikolaos"

Now showing items 1-10 of 10

  • Investigating prospects for the development of wellness tourism in Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Marntogian, Lilit
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2022-01-14
    Tourism is one of the most important means of economic development of our country. The island of Crete is one of the most important islands in Greece. The beauties of the island, its rich local products and the clear blue ...

  • The impact of travel bloggers on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Stratakis, Foivos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2022-04-12
    This thesis deals with the ways in which travel bloggers influence the Greek tourists in the decisions they make about their travels. A quantitative survey was conducted with a structured questionnaire in a sample of 255 ...

  • The promotion of tourist accommodations on the internet (social media).

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Salla, Dimitra
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2023-12-07
    The thesis entitled "The Promotion of Tourist Accommodation on the Internet (Social Media)" offers a comprehensive analysis of the promotion strategies for three accommodations, namely Villa Liljana, Villa Salla and Villa ...

  • The attitude of consumers towards Offline 2 Online e-commerce.

    H.M.U., MSc in MBA for Engineers
    Authors: Skountakis, Georgios
    Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
    Publication Date: 2023-07-11
    Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...

  • The use of mobile devices by millennial tourists (Gen Y).

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Soumala, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-09-14
    This research study indicates the mobile devices’ usage by Millennial tourists (Gen Y), at the pre-travel, during the travel and the post-travel phases. A quantitative survey was conducted, using a structured questionnaire ...

  • The role of quality labels in promoting cretan nutrition and attracting gastronomic tourism in Crete.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Siganou, Foteini
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-09-30
    Tourism is an important income source for Greek and Cretan Economy. The Region of Crete has remarkable resources that have contributed to the Region’s Smart Specialization in Tourism by developing the traditional model of ...

  • The role played by gastronomy and local products in the formation of the identity of a tourist resort. The example of Naxos.

    H.M.U., School of Health Sciences (SHS) MSc in Advanced Clinical Practice in Health Sciences
    Authors: Legaki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-10-18
    Local products are a key element of the culture of the tourist destinations, giving them a special identity. The purpose of this paper is to investigate the role of local products in shaping a unique identity for tourist ...

  • Perspectives of development of gastronomy tourism in the Municipality of Heraklion.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Dialyna, Despoina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-11-18
    The present master dissertation: “Perspectives of development of gastronomy tourism in the Municipality of Heraklion” refers both to the strong and to the weak points of the Municipality of Heraklion in order to develop ...

  • Social media as a car rental companies marketing tool in the prefecture of Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Doukaki, Margarita; Bitsakaki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-02-01
    Nowadays, social media has succeeded in gaining its position in modern marketing’s strategic plan, performing much better results than traditional media. The main purpose of this study is to investigate the content of ...

  • Social media as a marketing tool for 5* hotels in the regional units of Chania and Rethymno.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Skoulakis, Konstantinos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-09-06
    The internet and social media are used daily by millions of people for personal and business purposes. Companies in modern societies are advertised, evaluated, communicated through social media. Businesses that are ...