Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "ξενοδοχειακή επιχείρηση"

Now showing items 1-10 of 10

  • E-marketing practices from hospitality sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Leanka, Simion; Stamatakis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-03-24
    Travelers have changed their habits significantly today, searching for destinations, booking tickets online without having personal contact with business representatives. E-marketing practices have evolved significantly ...

  • Human resources selection procedures in hotel business.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Lamprou, Anastasia
    Thesis advisor: Apladas, Georgios
    Publication Date: 2023-08-24
    Hospitality is a broad industry that includes various businesses in the tourism industry, such as hotels, and is vital to the revenues of many countries worldwide. Hoteliers, globally, are trying to increase their revenue, ...

  • Longitudinal financial analysis of the hotel industry.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Vouloudakis, Alexandros; Tsimikou, Evangelia
    Thesis advisor: Anastasakis, Andreas
    Publication Date: 2021-07-29
    In this dissertation, data, and data of the Greek branch of hotel companies are presented, with both purposes of its financial analysis, using the method of numerators. By collecting information on the Balance Sheet and ...

  • Possibilities and prospects of extending the tourist season throughout the year in Crete.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Papadakis-Ktistakis, Ioannis
    Thesis advisor: Katharakis, Michail
    Publication Date: 2021-12-06
    The expansion of the tourist season in the region of Crete is a burning issue that has occupied the entire tourism business community for several decades, so this research seeks through the perspective of professionals in ...

  • Corporate social responsibility for tourism enterprises - General structure and good examples. What data should be collected. How to organize in indexes.

    Η.Μ.U, School of Engineering (ScENG), Mechanical Engineering Dept
    Authors: Kolesis, Nikolaos
    Thesis advisor: Sakkas, Nikolaos
    Publication Date: 2023-07-14
    This thesis focuses on the topic of the Corporate Social Responsibility (CSR) on the tourism sector. CSR is an aspect of the tourism sector widely projected over the last years, which contributes to the competitiveness ...

  • Corporate Social Responsibilty: the implementation in the hotel industry and its impact on the potential consumer.

    H.M.U., MSc in MBA for Engineers
    Authors: Daniil, Dimitra-Korina
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2021-03-30
    This diploma thesis focus to the issue of Corporate Social Responsibility (CSR) and its implementation in the hotel industry. After studying relevant literature, it was found that it is interesting to examine the issue on ...

  • Online CSR communicatin in the Cretan hotel industry.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Papadimitrakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-06
    The subject of this Diploma Thesis is the online communication of the Corporate Responsibility of the hotel companies of Crete. The hotel units realize that it is important to promote their Corporate Social Responsibility ...

  • The lifelong learning needs of hospitality sector in Heraklion, Crete.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Stavroulaki, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-01-12
    The present postgraduate thesis on "The Lifelong Learning Needs of Hospitality Sector in Heraklion, Crete" aims to investigate the educational needs of hotel staff in Heraklion, Crete, but also the level of participation ...

  • Factors influencing hotel innovation.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Ouranou, Ermioni
    Thesis advisor: Katharakis, Michail
    Publication Date: 2021-06-28
    Innovation is used in the hotel industry to ensure a competitive advantage in business. The research question of the work is the parameters that contribute to the adoption of innovation, and the main areas of application. The ...

  • Social media in hotel business strategy: the case of Santorini island.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zorzou, Theologini-Georgia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-22
    The purpose of this thesis is to highlight the impact of social media on tourism industry in the island of Santorini. Firstly, a theoretical background of Marketing is presented in general followed by a more detailed ...