Now showing items 1-2 of 2

  • Applying the K-Means algorithm to group geographical regions.

    H.M.U., MSc in MBA for Engineers
    Authors: Kappa, Androniki
    Thesis advisor: Xanthos, Georgios
    Publication Date: 2020-04-26
    This work provides a guideline for conducting cluster analysis in geographical areas in order to determine the assessment areas. The purpose of the research proposal is to show how using simple software can accomplish ...
  • Consumer grouping techniques in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kouki, Maria
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2020-11-23
    This project work addresses the topic of clustering in marketing, introduces first of all, marketing as a definition, shows all the critical approaches which lead marketing to be of a crucial importance into the world of ...