Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "banner"

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  • Digital advertising using banners: Their evolution over time, creation techniques, efficiency measurement.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Rempapi, Margarita
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-15
    This paper focuses on the study of digital advertising using banners as well as their evolution over time. Also, the applications – tools for creating advertising frames are presented in detail and there is a historical ...

  • Methods for advertising and using advertising activities on internet’s information media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Mastoraki, Charikleia; Tzovaerakis, Anastasios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-11
    In this thesis we are focusing in the analysis of the e-commerce. Every day more and more users from the professional/business sector join the internet. There are many forms of e-marketing, as well as some new strategies, ...