Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "consumer behavior"

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  • Influencer marketing: what it is and how it is used by advertisers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karagianni, Lydia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...

  • Omnichannel marketing in retail.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Spyridakis, Dimitrios
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2021-11-24
    This paper examines the very interesting topic of Omnichannel marketing and the influence of and towards it, consumer behavior. Omnichannel marketing has conceptual foundations in two interrelated industries: multichannel ...

  • Emotional analysis in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Koukiadaki, Maria Styliani; Tsakiri, Eirini Rafailia
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2021-08-23
    The purpose of this dissertation is the analysis of emotion in digital marketing. Our work is divided into two parts. The first part concerns the conceptual approach of the subject where the Consumer behavior is analyzed ...

  • Online buying behaviour : the case of consumers in Rhodes.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kanaki, Alexia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-10-02
    The aim of this thesis is to investigate consumer behavior’s and preferences online in Rhodes, Greece. The first section of the thesis concludes the theoretical background of online consumerism, while the second section ...

  • Market research on preferences and consumer behavior regarding honey products.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Katsouli, Maria
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-09-14
    This dissertation examines the preferences and consumer behavior regarding honey-related products. More specifically, the study examines the history of honey, its various uses and characteristics, and the process followed ...

  • The online buying behaviour of consumers in Messara.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Giachnaki, Chrysi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-02-03
    E-commerce began to develop in the 1970s, when the first attempts to sell products began. Nowadays, it has evolved to such an extent that there is the possibility of buying any product or service, without getting out of ...

  • Online consumer shopping behavior in Heraklion.

    H.M.U., MSc in MBA for Engineers
    Authors: Viskadourakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-03-29
    Internet use is now a daily occurrence. Online shopping has led to rapid changes in the development and growth of e-commerce. Due to the COVID-19 pandemic, many stores were closed and there were travel restrictions too. ...

  • The effect of electronic marketing on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sevastatou, Maria Artemis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-04-12
    This paper deals with the impact that e-marketing and internet services have on the buying behavior of Greek tourists. The period we are going through especially and due to the covid 19 pandemic, the use of the internet ...

  • The economic crisis and its effect on the consumption behavior: case study on consumers in the city of Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Sirbu, Loredana-Maria
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2020-07-09
    This dissertation focuses on exploring the impact and consequences of the economic crisis that has plagued Greece in recent years, on consumer habits and behavior of the Greek consumers. Methodologically, this dissertation ...

  • Heraklion consumers intention for online grocery shopping.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koraka, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-06-28
    The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ...

  • Consumers attitude towards edible organic agricultural products.

    H.M.U., MSc in MBA for Engineers
    Authors: Metaxas, Charis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-07-20
    In the context of development of organic farming in the countries of European Union, on 25th of March of the present year, the European Commission the new action plan presented. The main goal is to enforce the production ...

  • Consumer attitudes towards commercial augmented/virtual reality applications.

    H.M.U., MSc in MBA for Engineers
    Authors: Oikonomou, Anastasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-21
    Digital Information and Communication Technologies (ICT) have, in recent years, led to an increase in the effectiveness of marketing research. Digital marketing has recently been defined as a technology-backed adaptive ...

  • The attitude of consumers towards Offline 2 Online e-commerce.

    H.M.U., MSc in MBA for Engineers
    Authors: Skountakis, Georgios
    Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
    Publication Date: 2023-07-11
    Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...

  • The attitude of consumers in Heraklion towards Super Markets.

    H.M.U., MSc in MBA for Engineers
    Authors: Flouris, Ioannis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-12
    The aim of the project is to study the supermarket and franchise sector, the preferences of consumers in their purchases from supermarkets, the private label of supermarkets and the attitude of consumers of Heraklion towards ...

  • Innovation in the media market.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Georganteli, Aikaterini
    Thesis advisor: Katharakis, Michail
    Publication Date: 2021-02-04
    The present dissertation deals with the new and entrepreneurial ways that Media use in order to influence consumers' purchasing decision. In the era of Internet, which eases and makes more immediate than ever, both the ...

  • Consumer attitudes in crisis conditionsQ the impact of the health crisis.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkreta, Tsano
    Thesis advisor: Chourdakis, Marinos
    Publication Date: 2023-09-27
    This work provides a comprehensive overview of the impact of the COVIS-19 pandemic on consumer behavior and attitudes. In addition, it emphasizes the role of communication, awareness and innovation in customer interaction, ...

  • Study of consumer behavior for the selection of essential and luxury products and services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gianni, Eleni; Potsos, Antonis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-02
    For many years now a lot of marketing companies and businessmen have conducted research regarding the consumers’ behavior, this way has helped them to create products that will satisfy and cover the consumers’ needs and ...

  • Hotels and All-inclusive: the case of Rhodes’ residents.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Rizou, Laourin
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2020-06-24
    The present research aims to investigate the behavior, factors and motivations of Rhodian tourists when choosing all-inclusive vacation packages. The purpose of this study is to specify changes and developments noticed in ...

  • The degree of influence of the ecological profile of the products (green products) on consumer behavior. The case of consumers in Heraklion, Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Stratantonaki, Maria
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 2022-10-13
    Nowadays, many people worry about the deterioration of the environment and try to adopt environmentally friendly habits and practices. In this context, a growing part of the population opts for “green” or environmentally ...

  • The attitude of consumers towards energy suppliers.

    H.M.U., MSc in MBA for Engineers
    Authors: Vasilakis, Evangelos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2023-07-11
    This specific thesis has as its ultimate purpose to examine the "psychogram" of consumers in the electricity market, and more specifically the attitude of consumers towards energy providers. This study is directly related ...