Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "e-marketing"

Now showing items 1-6 of 6

  • The evolution of electronic marketing the last three decades and the treatment of consumer.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chasan-Achmet, Panagiota
    Thesis advisor: Peronikolis, Michalis
    Publication Date: 2020-02-22
    The present is the diploma thesis of Student Chasan-Achmet Panagiwta. This thesis refers initially to the theoretical part, where there is a general reference to E-marketing, all advertising media and the evolution of ...

  • The effect of electronic marketing on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sevastatou, Maria Artemis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-04-12
    This paper deals with the impact that e-marketing and internet services have on the buying behavior of Greek tourists. The period we are going through especially and due to the covid 19 pandemic, the use of the internet ...

  • Study of methods influencing digital advertising using social media and evaluation of interface optimization.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Bozionelou, Konstantina
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2020-09-25
    The dissertation, entitled 'Study of the methods influencing digital advertising using social media and evaluating interface optimization', focuses mainly on social media and digital advertising methods. More specifically, ...

  • Study of Marketing Strategies for Online Stores Who are Active in the Trade Sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Andrikou, Emmanouil
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-09-12
    The rapid development of technology has greatly affected the field of marketing, giving it new tools and methods. Modern businesses following this trend are increasingly using electronic marketing to be able to cope with ...

  • The role of electronic marketing in the development of hotel units in Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Schoinaraki, Eleni
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2021-05-26
    The purpose of this dissertation was to investigate the role of e-marketing in the development of hotel units in the region of Crete. Initially, the conceptual approach of tourism was carried out together with its species, ...

  • The effects of covid_19 on marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkourai, Giorgken; Bournelou, Myrto
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-12-11
    Covid-19 first appeared in Wuhan, China and spread around the world within a few months. Furthermore, the Covid-19 pandemic represents one of the most significant challenges in modern marketing history, while the short-term ...