Browsing Μεταπτυχιακές εργασίες / Master Theses by Advisor "Kourgiantakis, Markos"

Now showing items 1-20 of 23

  • Adoption of technologies and practices from greek e-shops.

    H.M.U., MSc in MBA for Engineers
    Authors: Tzagaki, Eleni
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-11-19
    This thesis studies the level of adoption of factors and practices that are developed and used by Greek e-commerce websites. The study was conducted in order to evaluate factors that affect User's experience during the ...

  • Aquarium visitors' satisfaction: a case study in Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Kallergis, Emmanouil
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-07-02
    CretAquarium is one of the most popular public aquariums in the Greece. Nevertheless, for its proper functioning it seriously relies on the receipts it receives from its daily visitors. The visitor satisfaction rate plays ...

  • Bureaucracy in Local Government Organizations: the opinion of employees and citizens.

    H.M.U., MSc in MBA for Engineers
    Authors: Kanakousakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-12
    This thesis was designed to investigate the view of citizens and employees of the Municipality of Heraklion regarding the bureaucracy in municipal services. The first part presents the theoretical background of bureaucracy ...

  • Dimensions of SMEs entrepreneurship in Heraklion of Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Vrysanakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-12
    This thesis was designed to explore the dimensions of SMEs through a case study on the business readiness of Heraklion Crete businesses. The first part of the thesis presents the theoretical background for entrepreneurship, ...

  • Consumers’ perception for the social corporate responsibility in the telecommunication sector.

    H.M.U., MSc in MBA for Engineers
    Authors: Maroudis, Eleftherios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-01-14
    Corporate Social Responsibility can be considered as a mechanism used at the corporate level to strengthen business relationships with stakeholders - consumers. Its importance for companies is largely linked to their image ...

  • Online consumer shopping behavior in Heraklion.

    H.M.U., MSc in MBA for Engineers
    Authors: Viskadourakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-03-29
    Internet use is now a daily occurrence. Online shopping has led to rapid changes in the development and growth of e-commerce. Due to the COVID-19 pandemic, many stores were closed and there were travel restrictions too. ...

  • Online CSR communicatin in the Cretan hotel industry.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Papadimitrakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-06
    The subject of this Diploma Thesis is the online communication of the Corporate Responsibility of the hotel companies of Crete. The hotel units realize that it is important to promote their Corporate Social Responsibility ...

  • Cultural visitors’ perspectives towards augmented reality applications.

    H.M.U., MSc in MBA for Engineers
    Authors: Kampitaki, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-04-03
    Cultural organizations worldwide are taking advantage of the opportunities offered by Augmented Reality by integrating in their activities applications that enhance cultural visitors’ experience, enrich their knowledge and ...

  • The growth and prospects of the cruise in Heraklion: The views of the stakeholders.

    H.M.U., MSc in MBA for Engineers
    Authors: Tsiplostefanakis, Emmanouil
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-19
    The "passing" Cruise (Transit) in the Mediterranean, and specifically in the Greek destinations-ports has increased in the last decade with Greece occupying an important position in the cruise market in the eastern ...

  • The Revenue Management practices in five (5) star hotels of Eastern region of Crete, Lasithi County.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Domatzi, Despoina
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2023-04-25
    Revenue management has become part of mainstream business theory and practice over the last fifteen to twenty years, it is a set of revenue maximization strategies and tactics meant to improve the profitability of certain ...

  • Tourism satisfaction on Crete island in 2021.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Moschou, Chrysafina-Panormita
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-24
    The analysis of tourism satisfaction on the island of Crete in 2021 is necessary for the local tourism institutions as well as for those who involved in tourism, so that they can take advantage of the opportunities presented ...

  • Consumers attitude towards edible organic agricultural products.

    H.M.U., MSc in MBA for Engineers
    Authors: Metaxas, Charis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-07-20
    In the context of development of organic farming in the countries of European Union, on 25th of March of the present year, the European Commission the new action plan presented. The main goal is to enforce the production ...

  • Consumer attitudes towards commercial augmented/virtual reality applications.

    H.M.U., MSc in MBA for Engineers
    Authors: Oikonomou, Anastasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-21
    Digital Information and Communication Technologies (ICT) have, in recent years, led to an increase in the effectiveness of marketing research. Digital marketing has recently been defined as a technology-backed adaptive ...

  • The attitude of consumers towards Offline 2 Online e-commerce.

    H.M.U., MSc in MBA for Engineers
    Authors: Skountakis, Georgios
    Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
    Publication Date: 2023-07-11
    Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...

  • The attitude of consumers in Heraklion towards Super Markets.

    H.M.U., MSc in MBA for Engineers
    Authors: Flouris, Ioannis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-12
    The aim of the project is to study the supermarket and franchise sector, the preferences of consumers in their purchases from supermarkets, the private label of supermarkets and the attitude of consumers of Heraklion towards ...

  • Customers’ attitude towards the green banking / corporate social responsibility of the banks.

    H.M.U., MSc in MBA for Engineers
    Authors: Myrillas, Myron-Vasileios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2023-07-10
    The purpose of this thesis is to investigate the attitude of customers of banking institutions towards the green banking model and the principles of corporate social responsibility in the banking industry. Its scope is ...

  • Job satisfaction : the case study of TEI of Crete.

    HMU MSc in MBA for Engineers
    Authors: Koumaki, Chrysoula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-02-03
    Job satisfaction has been a major topic of discussion for researchers for many years, and has been the most frequently studied variable in organizational behavior. It is a multidimensional concept influenced by many different ...

  • The lifelong learning needs of hospitality sector in Heraklion, Crete.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Stavroulaki, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-01-12
    The present postgraduate thesis on "The Lifelong Learning Needs of Hospitality Sector in Heraklion, Crete" aims to investigate the educational needs of hotel staff in Heraklion, Crete, but also the level of participation ...

  • The attitude of consumers towards energy suppliers.

    H.M.U., MSc in MBA for Engineers
    Authors: Vasilakis, Evangelos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2023-07-11
    This specific thesis has as its ultimate purpose to examine the "psychogram" of consumers in the electricity market, and more specifically the attitude of consumers towards energy providers. This study is directly related ...

  • Online service quality: the customer view of the technology industry.

    H.M.U., MSc in MBA for Engineers
    Authors: Papadourakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-17
    The purpose of this primary research is to study the opinions of consumers on the purchase of technology products / services via the Internet. This Diplomatic thesis aims to investigate a) consumer satisfaction with their ...