Browsing Μεταπτυχιακές εργασίες / Master Theses by Keywords "συμπεριφορά καταναλωτή"

Now showing items 1-8 of 8

  • Online consumer shopping behavior in Heraklion.

    H.M.U., MSc in MBA for Engineers
    Authors: Viskadourakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-03-29
    Internet use is now a daily occurrence. Online shopping has led to rapid changes in the development and growth of e-commerce. Due to the COVID-19 pandemic, many stores were closed and there were travel restrictions too. ...

  • Consumers attitude towards edible organic agricultural products.

    H.M.U., MSc in MBA for Engineers
    Authors: Metaxas, Charis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-07-20
    In the context of development of organic farming in the countries of European Union, on 25th of March of the present year, the European Commission the new action plan presented. The main goal is to enforce the production ...

  • Consumer attitudes towards commercial augmented/virtual reality applications.

    H.M.U., MSc in MBA for Engineers
    Authors: Oikonomou, Anastasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-21
    Digital Information and Communication Technologies (ICT) have, in recent years, led to an increase in the effectiveness of marketing research. Digital marketing has recently been defined as a technology-backed adaptive ...

  • The attitude of consumers towards Offline 2 Online e-commerce.

    H.M.U., MSc in MBA for Engineers
    Authors: Skountakis, Georgios
    Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
    Publication Date: 2023-07-11
    Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...

  • The attitude of consumers in Heraklion towards Super Markets.

    H.M.U., MSc in MBA for Engineers
    Authors: Flouris, Ioannis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-05-12
    The aim of the project is to study the supermarket and franchise sector, the preferences of consumers in their purchases from supermarkets, the private label of supermarkets and the attitude of consumers of Heraklion towards ...

  • The degree of influence of the ecological profile of the products (green products) on consumer behavior. The case of consumers in Heraklion, Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Stratantonaki, Maria
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 2022-10-13
    Nowadays, many people worry about the deterioration of the environment and try to adopt environmentally friendly habits and practices. In this context, a growing part of the population opts for “green” or environmentally ...

  • The attitude of consumers towards energy suppliers.

    H.M.U., MSc in MBA for Engineers
    Authors: Vasilakis, Evangelos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2023-07-11
    This specific thesis has as its ultimate purpose to examine the "psychogram" of consumers in the electricity market, and more specifically the attitude of consumers towards energy providers. This study is directly related ...

  • Online service quality: the customer view of the technology industry.

    H.M.U., MSc in MBA for Engineers
    Authors: Papadourakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-17
    The purpose of this primary research is to study the opinions of consumers on the purchase of technology products / services via the Internet. This Diplomatic thesis aims to investigate a) consumer satisfaction with their ...