Browsing Μεταπτυχιακές εργασίες / Master Theses by Keywords "strategy"
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Outbound tourism needs diagnosis and strategy proposals for travel agents in Crete.
H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
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Publication Date: 2022-05-18In post-covid era, with the war in Ukraine raising the prices and the “pie” of outbound tourism market shrinking, travel agencies in Crete have to intervene dynamically, creating new, diversified and innovative proposals ... -
Dimensions of SMEs entrepreneurship in Heraklion of Crete.
H.M.U., MSc in MBA for Engineers
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Publication Date: 2020-05-12This thesis was designed to explore the dimensions of SMEs through a case study on the business readiness of Heraklion Crete businesses. The first part of the thesis presents the theoretical background for entrepreneurship, ...