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  • Opinions for sports product and souvenirs. The case of amateur OFI.

    H.M.U., MSc in MBA for Engineers
    Authors: Saritsamis, Kyriakos
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2022-05-03
    In recent decades the development of marketing techniques facilitates the commercialization of sport clubs brands in order to make huge profits for the teams giving them the opportunity to evolve and support the development ...