Browsing Μεταπτυχιακές εργασίες / Master Theses by Keywords "στρατηγική"

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  • Outbound tourism needs diagnosis and strategy proposals for travel agents in Crete.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Maliarou-Agkouraki, Aikaterini
    Thesis advisor: Katharakis, Michail
    Publication Date: 2022-05-18
    In post-covid era, with the war in Ukraine raising the prices and the “pie” of outbound tourism market shrinking, travel agencies in Crete have to intervene dynamically, creating new, diversified and innovative proposals ...

  • Dimensions of SMEs entrepreneurship in Heraklion of Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Vrysanakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-12
    This thesis was designed to explore the dimensions of SMEs through a case study on the business readiness of Heraklion Crete businesses. The first part of the thesis presents the theoretical background for entrepreneurship, ...