Now showing items 1-4 of 4

  • Adoption of technologies and practices from greek e-shops.

    H.M.U., MSc in MBA for Engineers
    Authors: Tzagaki, Eleni
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-11-19
    This thesis studies the level of adoption of factors and practices that are developed and used by Greek e-commerce websites. The study was conducted in order to evaluate factors that affect User's experience during the ...
  • Online consumer shopping behavior in Heraklion.

    H.M.U., MSc in MBA for Engineers
    Authors: Viskadourakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-03-29
    Internet use is now a daily occurrence. Online shopping has led to rapid changes in the development and growth of e-commerce. Due to the COVID-19 pandemic, many stores were closed and there were travel restrictions too. ...
  • The attitude of consumers towards Offline 2 Online e-commerce.

    H.M.U., MSc in MBA for Engineers
    Authors: Skountakis, Georgios
    Thesis advisor: Kourgiantakis, Markos; Apostolakis, Alexandros; Trichas, Nikolaos
    Publication Date: 2023-07-11
    Online shopping is a growing industry in commerce and has piqued the interest of both companies and businesses as they aim to gain an increasing share of the market. In modern times, more and more consumers show great ...
  • Online service quality: the customer view of the technology industry.

    H.M.U., MSc in MBA for Engineers
    Authors: Papadourakis, Georgios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-10-17
    The purpose of this primary research is to study the opinions of consumers on the purchase of technology products / services via the Internet. This Diplomatic thesis aims to investigate a) consumer satisfaction with their ...