Browsing Μεταπτυχιακές εργασίες / Master Theses by Keywords "marketing"
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The creation of competitive advantage in the era of accreditation and Covid - 19 for the construction products industry.
H.M.U., MSc in MBA for Engineers
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Publication Date: 2022-05-05This thesis investigates whether it is possible to create a competitive advantage for Greek companies that produce construction products, taking into consideration two key parameters. The first parameter concerns the ... -
Organization and administration of distance learning programs - Overview of management, marketing and human resource management.
H.M.U., MSc in MBA for Engineers
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Publication Date: 2022-04-07This dissertation is based on distance education and its qualities. Firstly, it is necessary to highlight the definitions in order to clarify its meaning. Then, the purpose of distance education, a brief history and its ... -
Social media as a marketing tool for 5* hotels in the regional units of Chania and Rethymno.
H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
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Publication Date: 2021-09-06The internet and social media are used daily by millions of people for personal and business purposes. Companies in modern societies are advertised, evaluated, communicated through social media. Businesses that are ... -
Mapping and assessment of the upscale hotels on the island of Crete.
H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
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Publication Date: 2022-05-10The subject of this thesis is to record and analyze the upscale hotels in Crete with a presence on Trip Advisor. It begins by reviewing the birth and development of tourism on the island and also refers to and presents ...