Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Καραγιάννη, Λυδία"
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Influencer marketing: what it is and how it is used by advertisers.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Karagianni, Lydia
Thesis advisor: Perakakis, Emmanouil
Publication Date: 2020-07-16The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...
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