Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Παπαλεξανδράκη, Καλλιόπη"
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The necessity of social media for fashion businesses.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Papalexandraki, Kalliopi
Thesis advisor: Kapantaidakis, Ioannis
Publication Date: 2023-03-22In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ...
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