Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Schoinaraki, Eleni"

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  • The role of electronic marketing in the development of hotel units in Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Schoinaraki, Eleni
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2021-05-26
    The purpose of this dissertation was to investigate the role of e-marketing in the development of hotel units in the region of Crete. Initially, the conceptual approach of tourism was carried out together with its species, ...