Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "κοινωνικά δίκτυα"

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  • Impact of social media on the growth rate of an enterprise.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simo, Theodoros
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2022-11-25
    Entrepreneurs enhance their level of “social capital” through social networks, since a wide range of social relations entails a corresponding benefit and support to his business. It should not be overlooked that entrepreneurs, ...

  • Digital advertising using banners: Their evolution over time, creation techniques, efficiency measurement.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Rempapi, Margarita
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-15
    This paper focuses on the study of digital advertising using banners as well as their evolution over time. Also, the applications – tools for creating advertising frames are presented in detail and there is a historical ...

  • Methods and practices for the development of a digital marketing plan for SMEs & startups.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Daskalakis, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-07-18
    The owners and the upper-management of the Small & Medium Enterprises but also of startups should not remain passive towards new technologies but should continue striving on being entrepreneurial and innovative to their ...

  • Methods of display and use of innovative advertisements in online stores of commercial interest.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tzotzi, Sotir; Fovakis, Nikos
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2022-12-11
    This thesis examines the methods of displaying and using innovative advertisements in online stores of commercial interest. Specifically, it refers in the first chapter to the ways of supporting small and medium-sized ...

  • New communication media challenges and impact on digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Vazla, Despoina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-26
    This paper is about the internet as a modern mean of communication. Initially, the communication is analyzed in depth and the traditional ones are compared to the modern forms as the companies take advantage of the network ...