Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μέσα κοινωνικής δικτύωσης"

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  • Influencer marketing: what it is and how it is used by advertisers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karagianni, Lydia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...

  • The addiction of young people in Athens age 18-26 in the media of social networking and the relationship with the feelings of loneliness and social alienation. Prevention and treatment from social work.

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Ledaki, Georgia; Tsagkaraki, Maria
    Thesis advisor: Koutra, Kleio
    Publication Date: 2021-08-31
    The aim of this thesis is to refer to social media and give prominence to the consequences of their use in young people. Through the research conducted on people 18-26 living in Athens, a correlation is sought, either ...

  • Development of a sentiment analysis web application in twitter data using TensorFlow framework.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapaza, Panagiota
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-09-08
    As part of this dissertation, we present the design of an online application, which categorizes Twitter texts based on emotion, using data analysis. To understand this application, the terms Twitter and tweet, Social Media ...

  • Addiction and social media. How is the social life of the students of the Department of Social Work of the University of West Attica affected by the use of social media?

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Gravvani, Andriana; Karra, Eva; Paidoulia, Niki
    Thesis advisor: Dialynaki, Eleni
    Publication Date: 2020-12-23
    The present thesis is entitled "Addiction and social media. How is the social life of the students of the Department of Social Work of the University of West Attica affected by the use of social media? ". It aims to refer ...

  • The Impact of Social Media on Dietary Choices, Emotions around Food Consumption, and Body Image in Adolescents and Young Adults.

    Η.Μ.U, School of Health Sciences (SHS), Nutrition and Dietetics Sciences Dept.
    Authors: Katsafadou, Varvara Stavroula; Stamatiou, Rea
    Thesis advisor: Mouratidou, Theodora
    Publication Date: 2022-06-20
    In recent years, social media users come across with nutrition and body-related content, which is uploaded on professional and non-professional social media accounts. The purpose of this study is to investigate the effcet ...

  • Impact of social media on the growth rate of an enterprise.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simo, Theodoros
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2022-11-25
    Entrepreneurs enhance their level of “social capital” through social networks, since a wide range of social relations entails a corresponding benefit and support to his business. It should not be overlooked that entrepreneurs, ...

  • The establishment-development of a corporation which produces pellet and its promotion via social media.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Panou, Dimitrios
    Thesis advisor: Sakkas, Nikolaos
    Publication Date: 2020-02-28
    The present postgraduate diploma thesis is an attempt to be developed a business plan for a pellet producing company, with spatial planning elements, which will promote its products through the social media. The opening ...

  • The necessity of social media for fashion businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papalexandraki, Kalliopi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-22
    In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ...

  • The effect of electronic marketing on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sevastatou, Maria Artemis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-04-12
    This paper deals with the impact that e-marketing and internet services have on the buying behavior of Greek tourists. The period we are going through especially and due to the covid 19 pandemic, the use of the internet ...

  • The impact of travel bloggers on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Stratakis, Foivos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2022-04-12
    This thesis deals with the ways in which travel bloggers influence the Greek tourists in the decisions they make about their travels. A quantitative survey was conducted with a structured questionnaire in a sample of 255 ...

  • The well-being and the role of social networking on a sample of elderly people pertaining to 3 different frameworks of open protection in Heraklion, Crete.

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Alevyzaki, Maria; Mikeli, Eirini
    Thesis advisor: Micheli, Aikaterini
    Publication Date: 2020-07-20
    The present thesis has the title “The Well-being and the Role of Social networking on a sample of elderly people pertaining to 3 different frameworks of open protection in Heraκlion, Crete”. It consists of Chapter 1 in ...

  • Tv advertisement and the effects of the transition to the internet.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntretsa, Kristian
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    The use of the internet is widespread nowadays both on the part of consumers and on the part of businesses. Social Media as part of the internet is, today, a powerful tool for advertising products and services. Companies ...

  • The psychological abuse and alienation of teenagers after the pathological use of the internet, social reintegration and contribution of nurses.

    Η.Μ.U, School of Health Sciences (SHS), Nursing Dept.
    Authors: Sternara, Agapi; Tzanaka, Eleni
    Thesis advisor: Meresentoglou, Varvara
    Publication Date: 2023-06-13
    This thesis deals with the alienation and psychological abuse of adolescents from the pathological use of the internet. It also describes ways to treat and treat. In the first chapter we present the relationship of parents ...

  • Innovation in the media market.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Georganteli, Aikaterini
    Thesis advisor: Katharakis, Michail
    Publication Date: 2021-02-04
    The present dissertation deals with the new and entrepreneurial ways that Media use in order to influence consumers' purchasing decision. In the era of Internet, which eases and makes more immediate than ever, both the ...

  • Study of methods influencing digital advertising using social media and evaluation of interface optimization.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Bozionelou, Konstantina
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2020-09-25
    The dissertation, entitled 'Study of the methods influencing digital advertising using social media and evaluating interface optimization', focuses mainly on social media and digital advertising methods. More specifically, ...

  • The impact of influencer marketing on sales.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sarri, Klitemnistra
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ...

  • Social media in hotel business strategy: the case of Santorini island.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zorzou, Theologini-Georgia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-22
    The purpose of this thesis is to highlight the impact of social media on tourism industry in the island of Santorini. Firstly, a theoretical background of Marketing is presented in general followed by a more detailed ...

  • Social media as a car rental companies marketing tool in the prefecture of Heraklion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Doukaki, Margarita; Bitsakaki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2021-02-01
    Nowadays, social media has succeeded in gaining its position in modern marketing’s strategic plan, performing much better results than traditional media. The main purpose of this study is to investigate the content of ...

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...

  • Social media marketing and its influence on small and medium enterprises.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Pantelidaki, Ioanna; Tavernaraki, Evangelia
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2022-04-07
    The modern time is a situation of obstacles and opportunities for businesses in general. In particular, small and medium-sized enterprises are facing unprecedented changes in technology, as they are required to keep up ...