Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μικρομεσαίες επιχειρήσεις"

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  • Methods of display and use of innovative advertisements in online stores of commercial interest.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tzotzi, Sotir; Fovakis, Nikos
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2022-12-11
    This thesis examines the methods of displaying and using innovative advertisements in online stores of commercial interest. Specifically, it refers in the first chapter to the ways of supporting small and medium-sized ...

  • Social media marketing and its influence on small and medium enterprises.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Pantelidaki, Ioanna; Tavernaraki, Evangelia
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2022-04-07
    The modern time is a situation of obstacles and opportunities for businesses in general. In particular, small and medium-sized enterprises are facing unprecedented changes in technology, as they are required to keep up ...