Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "advertising"
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Big data analysis based on advertising campaigns and marketing strategy.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-07-28In today's era, advertising and marketing have taken an essential part of everyday life, so as expected they have also taken a critical role in all large businesses/companies. Using the data analysis technique we mine ... -
Tv advertisement and the effects of the transition to the internet.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-03-30The use of the internet is widespread nowadays both on the part of consumers and on the part of businesses. Social Media as part of the internet is, today, a powerful tool for advertising products and services. Companies ... -
Methods for advertising and using advertising activities on internet’s information media.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-03-11In this thesis we are focusing in the analysis of the e-commerce. Every day more and more users from the professional/business sector join the internet. There are many forms of e-marketing, as well as some new strategies, ... -
Methods of advertisement and use of marketing actions in web sites of mass media.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-03-13The purpose of this paper is to present the ways and methods through which online advertising can be achieved. After giving a brief introduction, the concept of advertising, and the historical evolution of advertising, ... -
Methods for advertising and using advertising activities on internet media sites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-05-07For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ... -
Methods of displaying and using innovative advertisements on online store websites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-27The subject of this thesis is the innovative methods of advertising on e-commerce websites. Advertising delivered over the Internet—“Internet advertising”—has become an important source of revenue for Internet-based ... -
Methods of promotion and use of innovative advertising actions on internet websites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-09-27In our rapidly developing world, advertising is a primary source of information, awareness, and consumer influence for a product of service. For decades now, through advertising, and more specifically through innovative ... -
Methods of advertising and use of marketing by online Greek electronics stores.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-05-11The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ... -
Study of methods influencing digital advertising using social media and evaluation of interface optimization.
Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
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Publication Date: 2020-09-25The dissertation, entitled 'Study of the methods influencing digital advertising using social media and evaluating interface optimization', focuses mainly on social media and digital advertising methods. More specifically, ... -
Changes in consumer behavior in from traditional to modern internet advertising.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-07-16Purpose: To explore changes in consumer behaviour from traditional to modern online advertising based on the perceptions of the consumers. Methodology: Analysis and synthesis of the theory of advertising, traditional ... -
New brand promotion channels and new advertising channels: tik-tok, messenger, igtv etc.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-09-10This project is about the new channels that have been created for the development of brands. The first chapter consists of bibliographic a review of the history of projection channels, an analysis of the new projection ... -
The social media, in combination with internet marketing and it’s impact on both the average user and the company.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-03-30This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...