Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "social media marketing"

Now showing items 1-4 of 4

  • Impact of social media on the growth rate of an enterprise.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simo, Theodoros
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2022-11-25
    Entrepreneurs enhance their level of “social capital” through social networks, since a wide range of social relations entails a corresponding benefit and support to his business. It should not be overlooked that entrepreneurs, ...

  • Use of instagram in product advertising and promotion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chaireti, Foteini
    Thesis advisor: Perakakis, Manos
    Publication Date: 2020-04-05
    This research aimed to study people’s views on the use and the reasons for using Instagram. For the study of the topic, the quantitative approach was selected using a questionnaire. A convenience sample of 94 citizens was ...

  • The use of social media marketing by catering businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Grypari, Chrysi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-05-29
    This thesis focuses on the study of the use of Social Media Marketing by Catering Businesses. Furthermore, the methods of digital marketing and social media marketing by modern businesses are analyzed. There is an extensive ...

  • Methods of advertising and use of advertising on websites of Greek online stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simitzis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-03-16
    In the present work, reference is made to what advertising is, in its historical development, in what advertising is in Greece, in the methods used by various companies and in their techniques, while at the same time its ...