Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "stratergic marketing"

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  • The influence of online reviews on the provided customer service and on the management strategies of hotels.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Meletsi, Aikaterini
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-25
    The purpose of this dissertation was to investigate the affect of online reviews on the quality of the provided service and on the design of the marketing management of the hotels. The dissertation was formed in five ...

  • Social media in hotel business strategy: the case of Santorini island.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zorzou, Theologini-Georgia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-22
    The purpose of this thesis is to highlight the impact of social media on tourism industry in the island of Santorini. Firstly, a theoretical background of Marketing is presented in general followed by a more detailed ...