Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Mastorakis, Georgios"
Now showing items 21-30 of 30
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Study of consumer behavior for the selection of essential and luxury products and services.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-07-02For many years now a lot of marketing companies and businessmen have conducted research regarding the consumers’ behavior, this way has helped them to create products that will satisfy and cover the consumers’ needs and ... -
New communication media challenges and impact on digital marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-07-26This paper is about the internet as a modern mean of communication. Initially, the communication is analyzed in depth and the traditional ones are compared to the modern forms as the companies take advantage of the network ... -
The role of local products as a theme of tourist destinations, the case of Crete.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-04-18The Cretan diet has been researched by scientists all over the world. The rather surprising results of these studies have attracted worldwide attention because they document the enormous health benefits for islanders and ... -
Marketing strategies and their application in hotel businesses.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-23This thesis studied and analysed the issue of marketing strategies, focusing on their application in hotel businesses and referring to the modern challenges due to the crisis from the Covid-19 pandemic effects. In this ... -
Modern payroll applications adapted to new technological data.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2024-02-02This thesis focuses on the exposure of modern payroll programs and their adaptation to recent technological data. Accurate preparation of payroll statements is not only legally required but also necessary to maintain a ... -
The social media, in combination with internet marketing and it’s impact on both the average user and the company.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-03-30This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ... -
The internet of things and its commercial prospects.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-10-15The Internet of Things (IoT) is a model of new technology that envisions a global network of machines and devices capable of interacting with each other. The IoT is recognized as one of the most important areas of future ... -
Internet marketing in modern hotel units.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-04-05The Internet has changed the way businesses of all kinds operate and the same goes for hotels. The Internet is a distribution channel. In Greece, most hotels use the Internet to be more competitive. In the context of ... -
Influencer marketing and viral marketing. Case studies.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-10-18Developing and executing a marketing strategy is central to all types of businesses. Everyone is trying to find ways that they will use to be able to cope and stand out from their competitors. With the development of the ... -
Digital transformation and marketing practices in the Greek public administration.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-04-25This diploma thesis aims to explore the application of electronic marketing in the Greek public administration. Citizens' expectations of public services changed radically after the covid 19 pandemic and the digital ...