Now showing items 1-8 of 8

  • Digital marketing and tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kampouris, Ioannis; Chrysochoos, Iason
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-07-25
    This particular work has as its object of study Digital Marketing in relation to Tourism. It contains two sectors. The first of them, the theoretical part deals with the concepts of Marketing, Digital Marketing, the Internet ...
  • Management and administration in health services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kesidis, Alexandros
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2020-03-13
    The present thesis addresses the issue of "Management and Administration in Health Services", examining through the case study their implementation at the General University Hospital of Patras "All Holy Theotokos the ...
  • Evaluation and comparison of online banking systems.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karadimitriou, Efstathios
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2020-05-14
    While the Internet coverage is widely spreading every moment we talk, more and more companies are upgrading and creating digital infrastructure for their customers to improve their daily lives. This dissertation is an ...
  • Gastronomic tourism in Greece: development, problems and prospects.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Meramveliotakis, Ioannis
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-07-25
    Tourism as a phenomenon is weak without gastronomy due to the natural need of human to consume food. With the development of humanity, gastronomy developed too. Food became not only a source of strength and energy, but ...
  • Cryptography in e-commerce.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Barsakis, Sotiris
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2020-07-19
    The rapid technological developments in the field of Informatics combined with the rapid spread of the Internet in recent years, have caused a real revolution in the field of business and have brought businesses facing a ...
  • Alternative forms of tourism in the prefecture of Lasithi.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Daskalaki, Konstantina
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-10-04
    This thesis was a study on alternative forms of tourism in the prefecture of Lasithi (Crete). The impact of alternative forms of tourism development is significant for the local economy, offering potentially significant ...
  • New trends in tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chalvatzi, Panagiota
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2020-07-24
    Tourism is one of the most important and most profitable industries in Greece. Despite the economic crisis, the tourism sector was one of the few that managed to maintain its competitive position in the country. With the ...
  • The effects of covid_19 on marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkourai, Giorgken; Bournelou, Myrto
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-12-11
    Covid-19 first appeared in Wuhan, China and spread around the world within a few months. Furthermore, the Covid-19 pandemic represents one of the most significant challenges in modern marketing history, while the short-term ...