Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Kapantaidakis, Ioannis"
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Development of a sentiment analysis web application in twitter data using TensorFlow framework.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-09-08As part of this dissertation, we present the design of an online application, which categorizes Twitter texts based on emotion, using data analysis. To understand this application, the terms Twitter and tweet, Social Media ... -
The rise of cryptocurrencies. Trends, prospects and their impact on economy and society. Greek case study.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-23This thesis project assesses the Greek people’s attitude and mentality towards cryptocurrencies, as well as the factors affecting those. Even though the Greek society holds relative knowledge about the presence and the ... -
The necessity of social media for fashion businesses.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-22In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ... -
The effect of electronic marketing on the behavior of Greek tourists.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-04-12This paper deals with the impact that e-marketing and internet services have on the buying behavior of Greek tourists. The period we are going through especially and due to the covid 19 pandemic, the use of the internet ... -
The influence of electronic games on the physical and mental health of people.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-04-14Video games nowadays have become the most popular activity for both older and younger age groups. Due to the development of technology that makes them accessible to everyone, and the opportunities they offer they have been ... -
The use of social media marketing by catering businesses.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-05-29This thesis focuses on the study of the use of Social Media Marketing by Catering Businesses. Furthermore, the methods of digital marketing and social media marketing by modern businesses are analyzed. There is an extensive ... -
E-commerce and transaction security - The case of consumers in N. Lasithiou.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-15Vast technological developments have helped to advance every aspect of human life. One of the huge developments in the commercial transactions sector is the use of digital technology through online transactions, which gives ... -
Electronic trade (e-commerce) in Crete and use marketing methods to promote traditional dishes, products in foreign countries.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-05-11Nowadays, people adapt to new technologies. The consumers, using e-commerce, can learn about the products they are interested in contrast with the old days when it was necessary for them to be physically in the store. ... -
The impact of influencer marketing on sales.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-06-05Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ... -
Challenges and solutions for the human recourses management: a critical approach.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-07-01Human Resources Management discipline was recognized as a separate branch of Business Administration through the sciences of psychology and social anthropology in the 20th century. Its role is now strategic, and as such ... -
Internet of things (IOT) devices and smart homes: evolution, penetration and the possibilities they provide to change every day.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-15IoT technology and other innovative technologies developed in the last decade have initiated a transformation of the modern way of life. Their impact and scope ranges from everyday life to industry. This examines penetration, ... -
E-sports, their rise and the chances that are given in marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-06-05The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ...