Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Kourgiantakis, Markos"
Now showing items 1-13 of 13
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E-marketing practices from hospitality sector.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-03-24Travelers have changed their habits significantly today, searching for destinations, booking tickets online without having personal contact with business representatives. E-marketing practices have evolved significantly ... -
Online buying behaviour : the case of consumers in Rhodes.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-10-02The aim of this thesis is to investigate consumer behavior’s and preferences online in Rhodes, Greece. The first section of the thesis concludes the theoretical background of online consumerism, while the second section ... -
The online buying behaviour of consumers in Messara.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2021-02-03E-commerce began to develop in the 1970s, when the first attempts to sell products began. Nowadays, it has evolved to such an extent that there is the possibility of buying any product or service, without getting out of ... -
Online buying behavior: the case of consumers in Heraklion in 2018
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-05-26The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ... -
The attitude of cultural visitors towards virtual / augmented reality applications.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-10-08The discovery and the evolution of computers, constituted one of the most important factors, that changed the flow of history, by allowing on one hand the representation of information in digital form and on the other ... -
Heraklion consumers intention for online grocery shopping.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-07-23The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ... -
Heraklion consumers intention for online grocery shopping.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2021-06-28The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ... -
Consumer preferences in honey: the case of consumers in Heraklion Crete.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-02-26The purpose of this thesis is to investigate consumers’ behavior and preferences concerning honey. This work was based on the collection of primary data (with structured questionnaires), as well as on secondary data from ... -
Τοurists’ preferences and satisfaction in Kissamos, Chania.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-04-28An area may have all the amenities that visitors are looking for, but still not to be able to offer the required pleasure, because a bad aspect of it covers every positive part. The people who are involved in the tourism ... -
The preferences of tourists in Prefecture of Heraklion..
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-02-05The main purpose of the work is to study the selection criteria and the range of activities that the visitors of the prefecture of Heraklion want to do, as well as to explore the degree of satisfaction of consumers, who ... -
Sports management: competitive factors of Greek basketball companies.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-07-07The purpose of this thesis is to analyze the level of competitive balance of the Greek basketball league compared to other European leagues. It also aims to gather the opinions of the Greek sports consumers and Greek ... -
Comparative study for the attitude of consumers towards online advertising.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-06-15The purpose of this paper is to examine the impact of online advertising on consumer behavior. In a reality that the Internet has infiltrated every area of human life enormously, marketing could not be left untouched. The ... -
Emotional intelligence and students' performance: The case of students of T.E.I. of Crete.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-02-28The term Emotional Intelligence is defined as a person’s ability to observe, define and control so much his own emotions, as well as those of other individuals in a group setting. It’s facets and characteristics make for ...