Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Mastorakis, Georgios"
Now showing items 1-20 of 30
-
Services marketing – The aspect of services marketing in tourism.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2020-04-14The present thesis, as it also betrays and its title deals with the marketing of services while focusing and analyzing the tourism industry in particular. Tourism could be argued rather unjustly that it is Greece's heavy ... -
Analysis of marketing data from 5th generation mobile telephony networks.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2021-06-25The purpose of this dissertation is the analysis of marketing data through fifth generation mobile networks. Initially, an ecological approach to marketing is carried out by analyzing the external and internal environment, ... -
Big data analysis based on advertising campaigns and marketing strategy.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2023-07-28In today's era, advertising and marketing have taken an essential part of everyday life, so as expected they have also taken a critical role in all large businesses/companies. Using the data analysis technique we mine ... -
The use of new technologies in tourism.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2021-07-24The technological development and evolution has a major role in our lives with an impact on alla types of business. So it could not leave unaffected the tourism industry worldwide. Also none of us can deny that technology ... -
Research of secure transactions in e-commerce using smart phones.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2021-05-12This thesis deals with the rapid increase in the use of wireless technologies. More specifically, it is based on the use of mobile devices in combination with the widespread recognition and use of e-commerce by businesses ... -
Research of secure transactions in e-commerce using smart phones.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2021-05-12This thesis deals with the rapid increase in the use of wireless technologies. More specifically, it is based on the use of mobile devices in combination with the widespread recognition and use of e-commerce by businesses ... -
The impact of covid-19 on entrepreneurship and tourism businesses.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2022-11-03The importance of entrepreneurship in the economic development of a country begins with the entrepreneur who creates a new business that on the one hand creates new jobs but at the same time intensifies competition which ... -
The use of web analytics in digital marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2021-10-15The digital revolution has shaken what we believed in traditional marketing. For example, what does marketing research mean when companies can now track every click of the user's decision-making process? How can they shift ... -
Methods and practices for the development of a digital marketing plan for SMEs & startups.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2022-07-18The owners and the upper-management of the Small & Medium Enterprises but also of startups should not remain passive towards new technologies but should continue striving on being entrepreneurial and innovative to their ... -
Methods for advertising and using advertising activities on internet’s information media.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2022-03-11In this thesis we are focusing in the analysis of the e-commerce. Every day more and more users from the professional/business sector join the internet. There are many forms of e-marketing, as well as some new strategies, ... -
Methods of advertisement and use of marketing actions in web sites of mass media.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2020-03-13The purpose of this paper is to present the ways and methods through which online advertising can be achieved. After giving a brief introduction, the concept of advertising, and the historical evolution of advertising, ... -
Methods for advertising and using advertising activities on internet media sites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2020-05-07For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ... -
Methods of displaying and using innovative advertisements on online store websites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2023-03-27The subject of this thesis is the innovative methods of advertising on e-commerce websites. Advertising delivered over the Internet—“Internet advertising”—has become an important source of revenue for Internet-based ... -
Methods of promotion and use of innovative advertising actions on internet websites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2022-09-27In our rapidly developing world, advertising is a primary source of information, awareness, and consumer influence for a product of service. For decades now, through advertising, and more specifically through innovative ... -
Methods of advertising and use of marketing by online Greek electronics stores.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2020-05-11The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ... -
Methods of advertising and use of advertising on websites of Greek online stores.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2021-03-16In the present work, reference is made to what advertising is, in its historical development, in what advertising is in Greece, in the methods used by various companies and in their techniques, while at the same time its ... -
Startup business promotion methods.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2023-10-23Examining and documenting the progress of startup businesses and their environment in Greece is of significant importance as a research area for policy makers, academics and entrepreneurs. Numerous studies have been conducted ... -
Research applications artificial intelligence marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2022-11-01Failure to integrate behavior into technological developments could disrupt the consumer experience with artificial intelligence. The data can be provided intentionally by consumers, albeit with varying degrees of understanding ... -
Analyzing methods for an efficient marketing plan from new technology devices data.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2021-07-27The rapid development in digital marketing during the past decades led to the invention of many new tools. In order to improve customer experience, corporations collect data and adapt them in a way to promote their products ... -
Study of Marketing Strategies for Online Stores Who are Active in the Trade Sector.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2023-09-12The rapid development of technology has greatly affected the field of marketing, giving it new tools and methods. Modern businesses following this trend are increasingly using electronic marketing to be able to cope with ...