Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Perakakis, Emmanouil"

Now showing items 1-14 of 14

  • 360 digital marketing: what is it and its importance in modern marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Michasi, Gioana; Ntaka, Anthoula
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-03-14
    A 360-degree marketing communication is defined as communication that reaches out to its audience members in multiple ways (Merenda, 2012) at various stages of persuasion in order to "connect" with consumers. Although a ...

  • Growth marketing: The evolution of marketing with emphasize on data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kartala, Charoula – Kyriaki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-12-28
    Business and every human activity are constantly evolving in a modern society. Consumerism, digital transformation, sensitivity to environmental issues, are just a few of the characteristics that have radically changed ...

  • Influencer marketing: what it is and how it is used by advertisers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karagianni, Lydia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...

  • Social analytics from popular social networking services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Dokmetzi, Despoina Aikaterini; Stenaki, Iliana
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-03-28
    This paper focuses on the analysis of the statistics (Analytics) that we derive from Social Media. As we all know, the use of social media has increased significantly in recent years. Millions of users from all over the ...

  • Startup business in the field of tourism in Greece and worldwide.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Bontouri, Antrea; Sarri, Paraskefi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-03-26
    Modern society has at its core the widespread use of new technologies and applications that, almost on a daily basis, bring out new practices, suitable for the more immediate execution of daily actions. Technology, therefore, ...

  • Tv advertisement and the effects of the transition to the internet.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntretsa, Kristian
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    The use of the internet is widespread nowadays both on the part of consumers and on the part of businesses. Social Media as part of the internet is, today, a powerful tool for advertising products and services. Companies ...

  • The use of search engine optimization (S.E.O) techniques in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Provimai, Frantsi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-24
    Search engine optimization consists of some techniques, ways, and methods through which a website can be ranked and appear in the top of search engine searches. There are several types of websites that, through static web ...

  • Digital advertising using banners: Their evolution over time, creation techniques, efficiency measurement.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Rempapi, Margarita
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-15
    This paper focuses on the study of digital advertising using banners as well as their evolution over time. Also, the applications – tools for creating advertising frames are presented in detail and there is a historical ...

  • The psychology of color and its application in marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karachaliou, Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-12-13
    The following dissertation begins with a reference on marketing and color for the origin of the appellation as well as the development and their acceptation of the color in the psychological field in former times until ...

  • Study website statistics with systems like Google Analytics. Analysis and conclusions.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Loukasevits, Artsem; Promponas, Konstantinos
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2022-07-11
    The topic of our thesis deals with systems where we study and analyse statistical data. Due to the increase in the number of users on the internet, but also the amount of information available on it, the need to invent ...

  • Changes in consumer behavior in from traditional to modern internet advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Georga, Maria-Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    Purpose: To explore changes in consumer behaviour from traditional to modern online advertising based on the perceptions of the consumers. Methodology: Analysis and synthesis of the theory of advertising, traditional ...

  • Modern e-booking platforms and their contribution to the evolution of the tourism industry.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kolokotroni, Evangelia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    This dissertation entitled ΄΄Modern online booking platforms and their contribution to the evolution of the tourism industry΄΄ examines the most basic and well-known online booking platforms, in terms of their operation ...

  • New brand promotion channels and new advertising channels: tik-tok, messenger, igtv etc.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kalligiannaki, Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-10
    This project is about the new channels that have been created for the development of brands. The first chapter consists of bibliographic a review of the history of projection channels, an analysis of the new projection ...

  • Digital marketing and its uses in the daily life of local businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi-Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    In this day and age, every business has different needs and requirements. Every business aims at specific ways of promotion keeping in mind many factors such as the nature of the business, the goals it wants to achieve, ...