Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Perakakis, Manos"

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  • The use of general artificial intelligence systems such as OpenAI and their applications in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Diakou, Michail
    Thesis advisor: Perakakis, Manos
    Publication Date: 2024-02-20
    This thesis aims to explore the role of artificial intelligence (AI) in marketing and its implications for businesses, consumers, and society. With the rapid advancements in AI technology, its integration into marketing ...

  • Use of instagram in product advertising and promotion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chaireti, Foteini
    Thesis advisor: Perakakis, Manos
    Publication Date: 2020-04-05
    This research aimed to study people’s views on the use and the reasons for using Instagram. For the study of the topic, the quantitative approach was selected using a questionnaire. A convenience sample of 94 citizens was ...