Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ κοινωνικών μέσων"

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  • Impact of social media on the growth rate of an enterprise.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simo, Theodoros
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2022-11-25
    Entrepreneurs enhance their level of “social capital” through social networks, since a wide range of social relations entails a corresponding benefit and support to his business. It should not be overlooked that entrepreneurs, ...

  • Use of instagram in product advertising and promotion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chaireti, Foteini
    Thesis advisor: Perakakis, Manos
    Publication Date: 2020-04-05
    This research aimed to study people’s views on the use and the reasons for using Instagram. For the study of the topic, the quantitative approach was selected using a questionnaire. A convenience sample of 94 citizens was ...