Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "ξενοδοχειακή επιχείρηση"

Now showing items 1-5 of 5

  • E-marketing practices from hospitality sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Leanka, Simion; Stamatakis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-03-24
    Travelers have changed their habits significantly today, searching for destinations, booking tickets online without having personal contact with business representatives. E-marketing practices have evolved significantly ...

  • Human resources selection procedures in hotel business.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Lamprou, Anastasia
    Thesis advisor: Apladas, Georgios
    Publication Date: 2023-08-24
    Hospitality is a broad industry that includes various businesses in the tourism industry, such as hotels, and is vital to the revenues of many countries worldwide. Hoteliers, globally, are trying to increase their revenue, ...

  • Longitudinal financial analysis of the hotel industry.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Vouloudakis, Alexandros; Tsimikou, Evangelia
    Thesis advisor: Anastasakis, Andreas
    Publication Date: 2021-07-29
    In this dissertation, data, and data of the Greek branch of hotel companies are presented, with both purposes of its financial analysis, using the method of numerators. By collecting information on the Balance Sheet and ...

  • Corporate social responsibility for tourism enterprises - General structure and good examples. What data should be collected. How to organize in indexes.

    Η.Μ.U, School of Engineering (ScENG), Mechanical Engineering Dept
    Authors: Kolesis, Nikolaos
    Thesis advisor: Sakkas, Nikolaos
    Publication Date: 2023-07-14
    This thesis focuses on the topic of the Corporate Social Responsibility (CSR) on the tourism sector. CSR is an aspect of the tourism sector widely projected over the last years, which contributes to the competitiveness ...

  • Social media in hotel business strategy: the case of Santorini island.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zorzou, Theologini-Georgia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-22
    The purpose of this thesis is to highlight the impact of social media on tourism industry in the island of Santorini. Firstly, a theoretical background of Marketing is presented in general followed by a more detailed ...